100% Remote - Senior Paid Search Manager - $110,000

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Job Overview

R2 Global is seeking a highly skilled Senior Paid Search Manager to join our team in a 100% remote capacity. In this role, you will be responsible for developing, managing, and optimizing paid search campaigns across various platforms to achieve targeted ROI. You will work closely with cross-functional teams to analyze performance metrics and implement strategic initiatives that drive results. Your expertise in search engine marketing will guide our digital marketing efforts, ensuring alignment with company objectives and contributing to the overall growth of the business.

Job Responsibilities

• Develop and execute comprehensive paid search strategies to optimize campaign performance and achieve established KPIs.
• Conduct ongoing keyword research, bid management, and ad copy testing to drive relevant traffic and improve conversion rates.
• Analyze performance data and make data-driven decisions to enhance campaign efficiency and effectiveness.
• Collaborate with the creative team to develop compelling ad creatives and landing pages optimized for conversions.
• Provide regular reports and insights on campaign performance to stakeholders and suggest areas for improvement.
• Stay up to date with industry trends and best practices in paid search and apply this knowledge to optimize strategies.
• Manage budgets effectively, ensuring allocation leads to maximum return on investment.
• Lead and mentor junior team members to foster their professional growth and development in paid search marketing.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred.
• A minimum of 5 years of experience in paid search management, preferably in a digital marketing agency or similar environment.
• Strong understanding of Google Ads, Bing Ads, and various SEM tools, including analytics platforms.
• Proficient in data analysis and reporting, with the ability to draw actionable insights from complex datasets.
• Excellent communication skills, both written and verbal, with the ability to effectively convey strategies and results.
• Demonstrated experience in budget management and ROI analysis.
• Ability to work collaboratively in a remote environment while managing multiple projects simultaneously.

Technologies & Tools

The Senior Paid Search Manager will utilize a variety of tools and technologies to facilitate effective campaign management and analysis. Proficiency in platforms such as Google Ads, Bing Ads, and Google Analytics is essential. Additional tools such as SEMrush, Ahrefs, and Excel for data analysis and reporting will also be utilized to optimize campaign performance.

Ideal Candidates

The ideal candidate for this position will possess a strong analytical mindset combined with a creative flair, allowing for innovative campaign strategies that drive results. They should exhibit excellent problem-solving skills, be detail-oriented, and have the ability to thrive in a fast-paced environment. Your proactive approach to campaign management will be matched by strong teamwork capabilities and adaptability to changing priorities. A passion for continuous learning and improvement will ensure that you remain at the forefront of the ever-evolving digital marketing landscape.