Account-Based Marketing Manager

About Our Client:

The organization operates within the commerce technology sector, providing a platform that connects brands, suppliers, and retailers to streamline e-commerce operations. Addressing challenges in multi-channel growth, operational optimization, and margin enhancement, the company supports over 40,000 businesses and facilitates more than $50 billion in annual gross merchandise volume. It delivers commerce, marketing, and delivery solutions that enable clients to create efficient consumer shopping experiences.

About the Opportunity:

The ACCOUNT-BASED MARKETING MANAGER is responsible for developing and implementing targeted marketing strategies aimed at engaging priority accounts to drive pipeline growth and revenue. This role collaborates closely with sales and marketing teams to create personalized outreach programs that influence decision-makers, accelerate sales opportunities, and deepen strategic account relationships. It also involves leveraging data and AI tools to achieve measurable business results.

Responsibilities:

• Develop and implement account-based marketing strategies aligned with sales pipeline goals.
• Identify and prioritize target accounts and buying groups with sales leadership.
• Design personalized one-to-one and one-to-few engagement initiatives.
• Collaborate with demand generation teams to align regional and global ABM efforts.
• Execute multi-channel ABM campaigns including content, email, digital advertising, direct mail, and events.
• Create tailored account experiences to boost engagement and conversion.
• Support upsell and cross-sell campaigns within existing accounts.
• Manage vendor relationships and budgets for account engagement tools.
• Partner strategically with sales teams using insights and engagement data to guide actions.
• Coordinate program execution and measurement with marketing and operations teams.
• Monitor ABM performance metrics and optimize campaigns accordingly.
• Utilize AI to enhance targeting, personalization, and campaign decision-making.

Requirements:

• Minimum 5 years of B2B marketing experience with account-based marketing exposure.
• Experience collaborating with sales teams in SaaS or technology sectors.
• Familiarity supporting multiple regions, business units, or product lines.
• Proficient with ABM platforms such as 6sense or Demandbase.
• Skilled in marketing technologies like Marketo and Salesforce.
• Experience using AI tools for productivity and decision support.

Preferred Qualifications:

• 8+ years of marketing experience.
• Bachelor's degree in Marketing, Business, Communications, or related field.
• Experience supporting enterprise or strategic account programs.
• Background in high-growth SaaS or technology companies.
• Strong skills in account targeting and pipeline development.
• Effective communication and project management abilities.

Pay Range and Compensation Package:

• The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors.

Benefits & Perks:

• Medical insurance
• Dental insurance
• 401(k)

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.