Account Director, Brand Strategy (VMS) - Marketplace Partnership

At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360 perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things.

We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational.

We leverage data-driven insights from Catapult, our proprietary technology, and our deep understanding of marketplaces like Amazon, Walmart.com, TikTok Shop, to craft strategies unique to each brand we work with while protecting their pricing and channel strategies at every lifecycle stage and in any global market.

About The Role

Reporting to the Senior Director of Brand Strategy, the Account Director will own 6-8 key accounts within our brand portfolio while spearheading internal projects and overseeing a cohort of Team members on the Brand Strategy Team with 1 immediate direct report.

Role Responsibilities

• Responsible for revenue growth, sales performance and providing guidance on promotional calendar to our brands
• Work in tandem with the Performance Marketing team on advertising performance and KPI improvement, and partner cross-functionally with SEO, Content, and Brand Health teams
• Manage accounts to identify improvements across content, advertising, and product assortmen to reach optimal ROI
• Lead weekly client calls and present advertising and sales performance through weekly, monthly, and quarterly reporting, including annual reviews
• Track / progress towards annual revenue targets for internal sales goals
• Provide and maintain annual purchase and sales forecasts for brands
  
  

Requirements

• Minimum of 6 years in a Senior Brand/Account Management role
• Amazon Seller Central experience a must
• Experience in the VMS (Vitamins, Minerals, and Supplements) category required
• Exceptional communicator with strong client-facing and relationship management skills
• Self-motivated with a high attention to detail
• Must be organized and thoughtful
• Experience with analyzing data to make strategic recommendations
• MS Office Skills Microsoft Excel, Word, PowerPoint, Google
• Experience with Google Analytics, Asana, Helium10, DataHawk a plus
  
  

Benefits

• Health, dental, and vision
• PTO
• Summer Fridays
• Wellness and commuter benefits
• Work with a fun, consultative team of experts
• Location – Ideally Hybrid in NYC - Open to fully remote
  
  

SALARY - $120,000 - $150,000