Account Manager - Paid Search & Social

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Written by AI from the job title and company, not by Salt, so some details may not match this job. The employer's own page has the real description.

Overview

The Account Manager - Paid Search & Social at Salt is responsible for overseeing client accounts, managing paid search and social media campaigns, and ensuring the strategic direction of these initiatives aligns with the overall business objectives. This role requires a balance of analytical thinking, creativity, and client management skills to successfully drive results for our clients. The Account Manager will work closely with cross-functional teams to optimize performance, enhance client relationships, and deliver top-tier service while meeting established deadlines.

Job Responsibilities

• Develop and manage comprehensive paid search and social media strategies to achieve client objectives.
• Conduct regular performance analysis and report insights to clients, making recommendations for optimization.
• Collaborate with internal teams to create innovative advertising tactics and enhance campaign performance.
• Monitor industry trends and adjust strategies proactively to ensure competitiveness and effectiveness.
• Act as the primary point of contact for clients, maintaining strong relationships and addressing any concerns or inquiries.
• Manage budgets and allocate resources effectively across campaigns to maximize ROI.
• Identify opportunities for additional services that could benefit clients and enhance their campaigns.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in account management or digital marketing, specifically in paid search and social media.
• Proficient in using analytics tools such as Google Analytics, SEMrush, and social media ad platforms.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and interpersonal skills, with a proven track record of building client relationships.
• Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
• Familiarity with A/B testing and other optimization techniques in digital advertising.

Technologies & Tools

The Account Manager will utilize a variety of technologies and tools to perform their duties effectively. This includes Google Ads and Facebook Ads for campaign management, Google Analytics for performance tracking, Excel for data analysis, and project management software such as Trello or Asana to ensure timely execution of tasks. Knowledge of SEO tools and digital marketing platforms is also essential for comprehensive account oversight.

Ideal Candidates

The ideal candidate for the Account Manager - Paid Search & Social position will possess a strategic mindset, with the ability to think critically about campaign performance and client needs. They should exhibit strong leadership qualities, be highly motivated, and display a commitment to client success. The ability to adapt to a fast-paced environment while maintaining attention to detail is essential. A passion for digital marketing, combined with outstanding communication skills and an eagerness to keep up with industry developments, will set candidates apart in this dynamic role.