Affiliate Marketing Manager

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Written by AI from the job title and company, not by eHealth, Inc., so some details may not match this job. The employer's own page has the real description.

Overview

The Affiliate Marketing Manager at eHealth, Inc. is responsible for developing and managing the company's affiliate marketing strategy to enhance brand visibility and drive customer acquisition. This role involves collaborating with affiliate partners, optimizing campaigns, and analyzing performance metrics to ensure the profitability and effectiveness of the affiliate marketing program. The Affiliate Marketing Manager will lead initiatives to expand our affiliate network while ensuring alignment with the overall marketing objectives of the organization.

Job Responsibilities

• Develop and implement comprehensive affiliate marketing strategies to achieve company goals.
• Identify, recruit, and manage relationships with new affiliate partners to drive traffic and sales.
• Analyze affiliate performance data and implement strategies to optimize campaigns and improve ROI.
• Collaborate with internal teams to create compelling promotional materials for affiliates.
• Monitor industry trends and competitor activities to maintain a leading edge in affiliate marketing.
• Conduct regular audits of affiliate performance and provide constructive feedback.
• Manage affiliate commission structures and ensure timely payments to partners.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum of 3 years of experience in affiliate marketing or performance marketing.
• Strong analytical skills, with the ability to assess campaign performance data effectively.
• Proficient in using affiliate marketing platforms and tools, such as Impact, CJ Affiliate, or similar.
• Excellent communication and negotiation skills for building partnerships.
• Ability to work independently and as part of a team in a fast-paced environment.

Technologies & Tools

The Affiliate Marketing Manager will utilize a suite of technologies and tools to facilitate their responsibilities, including affiliate marketing networks and platforms (such as Impact and CJ Affiliate), analytics software (like Google Analytics), CRM systems, and content management systems. Familiarity with email marketing tools, social media tracking platforms, and A/B testing tools will also be beneficial in optimizing affiliate campaigns.

Ideal Candidates

The ideal candidate for the Affiliate Marketing Manager position at eHealth, Inc. will possess a proactive and results-driven mindset with a strong focus on achieving measurable objectives. Successful candidates will demonstrate exceptional organizational skills, an eye for detail, and a commitment to fostering positive relationships with affiliates. A creative problem-solver who can adapt strategies based on data-driven insights will thrive in this role, contributing to the overall success of the affiliate marketing program.