Affiliate Marketing Manager

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Written by AI from the job title and company, not by Everyday Health Group, so some details may not match this job. The employer's own page has the real description.

Overview

The Affiliate Marketing Manager at Everyday Health Group will play a pivotal role in driving the performance of our affiliate marketing program. This position is responsible for developing strategic partnerships, optimizing existing affiliate relationships, and utilizing analytics to enhance overall program effectiveness. The ideal candidate will lead initiatives to recruit new affiliates, manage communication with partners, and ensure alignment with our company’s marketing objectives. This position requires a results-oriented mindset and the ability to work collaboratively within a dynamic team environment.

Job Responsibilities

• Develop and execute comprehensive affiliate marketing strategies that align with company goals.
• Identify, recruit, and onboard new affiliate partners while managing existing relationships.
• Monitor and analyze affiliate performance metrics to optimize campaigns and identify growth opportunities.
• Collaborate with cross-functional teams, including marketing, content, and finance, to ensure cohesive program execution.
• Negotiate contracts and commission structures with affiliates to maximize profitability.
• Manage budgets and forecast revenues for the affiliate program.
• Stay updated on industry trends and competitor activities to enhance affiliate program positioning.
• Prepare reports and present findings to senior management regarding program performance.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 3-5 years of experience in affiliate marketing or digital marketing.
• Demonstrated experience in managing affiliate programs and partnerships.
• Proficient in using affiliate marketing platforms and analytics tools.
• Strong analytical skills with the ability to interpret data and develop actionable insights.
• Excellent communication and negotiation skills.
• Ability to work independently and in a team-oriented, collaborative environment.

Technologies & Tools

The Affiliate Marketing Manager will leverage a variety of technologies and tools to facilitate program management and performance tracking. These may include affiliate marketing software such as CJ Affiliate, ShareASale, or Rakuten Marketing, as well as analytics tools like Google Analytics and Tableau. Proficiency in marketing automation platforms, CRM systems, and collaborative software will be beneficial in optimizing workflows and reporting processes.

Ideal Candidates

Ideal candidates for the Affiliate Marketing Manager position will exhibit a strong entrepreneurial spirit and a results-driven approach. They will possess a deep understanding of online marketing trends and have a proactive attitude towards building and maintaining relationships with affiliates. Strong organizational skills and attention to detail are essential, along with the ability to thrive in a fast-paced environment. Successful candidates will also demonstrate resilience in dealing with challenges and a commitment to continuous improvement.