Amplience is hiring: Senior Marketing Manager, North America in New York

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Job Overview

The Senior Marketing Manager, North America at Amplience will oversee and execute marketing strategies that drive brand awareness, lead generation, and customer engagement within the North American region. This role will involve collaborating with cross-functional teams, developing targeted marketing campaigns, and analyzing market trends to enhance Amplience's presence and influence. The ideal candidate will possess a strong background in digital marketing, as well as the ability to leverage data to inform decision-making and optimize campaigns for maximum effectiveness.

Job Responsibilities

• Develop and implement comprehensive marketing plans that align with Amplience's business objectives in North America.
• Lead the creation and execution of multi-channel marketing campaigns, including digital, social media, email, and events.
• Monitor, analyze, and report on marketing campaign performance, utilizing data insights to optimize future initiatives.
• Collaborate with sales and product teams to create sales enablement materials and messaging that resonate with target audiences.
• Manage the marketing budget effectively, ensuring ROI on various marketing initiatives.
• Work closely with external agencies and vendors to enhance marketing efforts and drive results.
• Conduct market research to stay current with industry trends and competitive positioning.
• Foster relationships with key stakeholders, including customers, partners, and internal teams.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA is preferred.
• Minimum of 5 years of experience in marketing roles, with at least 3 years in a managerial capacity.
• Demonstrated experience in developing and executing successful marketing campaigns.
• Strong analytical skills with a data-driven mindset and proficiency in marketing analytics tools.
• Excellent communication and presentation skills, both verbal and written.
• Proficiency in digital marketing strategies, including SEO, SEM, and social media.
• Experience in budget management and performance optimization.

Technologies & Tools

The Senior Marketing Manager will utilize a range of technologies and tools to drive marketing effectiveness. Key tools include marketing automation platforms (e.g., HubSpot or Marketo), analytics software (such as Google Analytics), and customer relationship management (CRM) systems (like Salesforce). Familiarity with social media management tools (e.g., Hootsuite or Buffer) and content management systems (CMS) will also be essential for executing and tracking marketing campaigns.

Ideal Candidates

The ideal candidate for the Senior Marketing Manager position will be a proactive and innovative thinker, possessing a passion for digital marketing and brand development. Strong leadership abilities, combined with excellent interpersonal skills, will enable them to effectively collaborate with various stakeholders. A results-oriented approach and the capability to thrive in a fast-paced environment are crucial. Additionally, the candidate should exhibit creativity, strategic thinking, and an eagerness to adapt to evolving market dynamics.