Assistant/ Associate Copywriter, Social (A&F and kids)

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Job Overview

The Assistant/Associate Copywriter for Social (A&F and Kids) at Abercrombie & Fitch Co. is responsible for crafting compelling, brand-aligned content across various social media platforms. This role requires a blend of creativity and strategic thinking to effectively communicate the brand voice, engage target audiences, and drive brand awareness. In collaboration with the marketing and creative teams, the copywriter will produce engaging social media posts, captions, and campaign content tailored to both Abercrombie & Fitch and its Kids division, with a strong focus on vibrant storytelling and innovative messaging.

Job Responsibilities

• Create and write engaging, on-brand social media copy for platforms such as Instagram, Facebook, and TikTok.
• Collaborate with the marketing and creative teams to develop social media strategies and campaign concepts.
• Edit and proofread copy for clarity, grammar, and alignment with brand standards.
• Utilize analytics and performance metrics to inform and adjust content strategies.
• Stay current with social media trends and evaluate competitor strategies for continuous improvement.
• Assist in maintaining content calendars to ensure timely and relevant postings.
• Participate in brainstorming sessions to generate creative ideas for campaigns and promotions.
• Support the overall brand strategy through cohesive messaging across both A&F and Kids divisions.

Qualifications

• Bachelor’s degree in Marketing, Communications, English, or a related field.
• Proven experience in copywriting, particularly for social media and digital content.
• Strong understanding of social media platforms and their respective audiences.
• Exceptional writing, editing, and proofreading skills.
• Ability to work collaboratively in a fast-paced environment.
• Basic knowledge of SEO principles and digital marketing strategies is a plus.
• A portfolio demonstrating previous copywriting work is required.

Technologies & Tools

The Assistant/Associate Copywriter will utilize various software and tools to enhance their workflow and deliver quality content. This includes social media management platforms such as Hootsuite or Sprout Social for scheduling posts and analyzing performance. Familiarity with graphic design tools like Adobe Creative Cloud may be beneficial for collaborating with the design team on visual content. Additionally, proficiency in Microsoft Office Suite and Google Workspace is essential for communication and documentation purposes.

Ideal Candidates

Ideal candidates for this position are highly creative individuals with a passion for storytelling and a deep understanding of social media dynamics. They possess strong analytical skills to evaluate content performance and adapt strategies accordingly. A collaborative mindset is essential, as teamwork is key to successful content creation. Candidates should also demonstrate a proactive attitude, an eagerness to learn, and the ability to thrive in a fast-paced environment, making them excellent contributors to the Abercrombie & Fitch Co. team.