Assistant Manager, 360 Marketing TFB, NA

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Job Overview

The Assistant Manager, 360 Marketing TFB, NA at The Estée Lauder Companies Inc. will play a pivotal role in executing integrated marketing strategies that drive brand growth and enhance customer engagement across multiple channels. This position entails collaborating with cross-functional teams to implement innovative marketing solutions, overseeing campaign execution, and analyzing performance metrics to optimize future initiatives. The ideal candidate will bring a blend of analytical skills and creative thinking, ensuring brand messaging is consistent and impactful across platforms.

Job Responsibilities

• Assist in the development and implementation of comprehensive marketing plans for the TFB (Travel Retail – Americas) brand portfolio.
• Collaborate with various teams including product development, sales, and e-commerce to ensure alignment on marketing strategies.
• Manage the execution of marketing campaigns across digital, social, and offline channels to enhance brand visibility and engagement.
• Analyze campaign performance data to derive insights and make data-driven recommendations for future marketing initiatives.
• Support budget management activities, ensuring projects are completed within defined financial parameters.
• Coordinate the creation of marketing assets, including content, advertisements, and promotional materials.
• Stay informed about competitive trends and market dynamics to inform strategic decisions.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 3 years of experience in a marketing role, preferably within the cosmetics or consumer goods industry.
• Strong understanding of digital marketing, social media platforms, and integrated marketing strategies.
• Proven ability to analyze data and translate insights into actionable strategies.
• Exceptional communication and interpersonal skills, with the ability to work collaboratively in a team environment.
• Proficient in using marketing analytics tools and software.

Technologies & Tools

The Assistant Manager will utilize various marketing technologies and tools to execute their responsibilities effectively. This includes, but is not limited to, customer relationship management (CRM) software, social media management platforms, marketing automation tools, and data analytics software to track campaign performance and consumer behavior.

Ideal Candidates

Ideal candidates for this role will have a passion for the beauty industry and a can-do attitude that drives innovation and effectiveness in their marketing efforts. They will exhibit strong organizational skills, attention to detail, and an ability to manage multiple projects simultaneously. Candidates who thrive in fast-paced environments, possess creative problem-solving abilities, and are motivated by results will be well-suited for this position.