Assistant Manager, Digital Marketing - Americas

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Written by AI from the job title and company, not by Aesop, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Assistant Manager, Digital Marketing - Americas at Aesop will play a pivotal role in enhancing our digital presence across the Americas. This position is responsible for the development and execution of innovative digital marketing strategies that align with Aesop's brand values and objectives. The successful candidate will collaborate with cross-functional teams to implement targeted campaigns, analyze performance metrics, and optimize outreach efforts to strengthen customer engagement and drive growth in the digital marketplace.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies to support brand positioning and awareness across the Americas.
• Collaborate with creative teams to produce engaging content tailored for various digital platforms.
• Analyze digital marketing performance through key metrics and reporting, adjusting strategies as necessary to achieve business goals.
• Oversee the management of social media accounts, ensuring consistent brand messaging and interaction with the online community.
• Manage digital advertising campaigns, including paid search, display ads, and social media advertising, optimizing for results and ROI.
• Stay abreast of digital marketing trends and innovations, incorporating new ideas and technologies into ongoing campaigns.
• Coordinate with external stakeholders, including agencies and vendors, to enhance marketing initiatives and campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 3-5 years of experience in digital marketing, preferably within the retail or consumer goods industry.
• Strong understanding of digital marketing tools and technologies, including SEO, SEM, social media platforms, email marketing, and analytics.
• Proficient in using analytics tools (e.g., Google Analytics, social media insights) to measure performance and derive actionable insights.
• Excellent communication skills, both written and verbal, with a keen attention to detail.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects and deadlines.

Technologies & Tools

The Assistant Manager, Digital Marketing - Americas will utilize a variety of digital marketing platforms and tools, including content management systems (CMS), email marketing software, social media management platforms, and analytics tools like Google Analytics and HubSpot. Familiarity with marketing automation software will be advantageous in streamlining processes and enhancing campaign efficiency.

Ideal Candidates

The ideal candidate for the Assistant Manager, Digital Marketing position will exhibit a passion for digital marketing and a deep understanding of consumer behavior in the digital space. They should be innovative thinkers with the ability to transform insights into actionable strategies. Strong analytical skills, creativity, and a commitment to excellence are essential. Moreover, the candidate should possess a collaborative spirit, ready to engage with diverse teams and foster an environment of growth and learning.