Assistant Manager, Digital Marketing (Paid Social), Dockers - - Remote

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Job Overview

The Assistant Manager, Digital Marketing (Paid Social) for Dockers at Get It Recruit - Marketing is responsible for overseeing and executing paid social media campaigns that align with the brand’s marketing objectives. The ideal candidate will collaborate with the marketing team to create data-driven strategies designed to increase engagement, drive traffic, and boost overall brand awareness across various social platforms. This remote role requires strong analytical skills, creativity, and a deep understanding of the digital landscape to optimize marketing efforts effectively.

Job Responsibilities

• Develop and manage paid social media strategies in alignment with the brand’s overall marketing objectives.
• Analyze campaign performance and derive actionable insights to optimize future marketing initiatives.
• Coordinate with creative teams to produce engaging content tailored for social media platforms.
• Monitor social media trends and industry benchmarks to maintain competitive edge.
• Manage budgets and allocate resources efficiently for maximum ROI on advertising spend.
• Regularly report performance metrics to stakeholders and suggest areas for improvement.
• Collaborate with cross-functional teams to ensure cohesive marketing strategies throughout all channels.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing, specifically with a focus on paid social media.
• Proficiency in social media advertising platforms such as Facebook Ads Manager, Twitter Ads, and Instagram Ads.
• Strong analytical skills and experience with data analysis tools (Google Analytics, etc.).
• Excellent communication and project management skills.
• Ability to work independently in a remote setting while collaborating with a team effectively.

Technologies & Tools

The Assistant Manager, Digital Marketing will utilize various technologies and tools to enhance marketing efforts, including but not limited to, Google Analytics for performance tracking, social media platforms like Facebook, Twitter, and Instagram for ad campaigns, and project management tools such as Asana or Trello for collaboration and task management. Familiarity with Adobe Creative Suite or other design software may also be beneficial for collaborating with creative teams.

Ideal Candidates

The ideal candidate for this position is an innovative thinker with a passion for digital marketing and a keen eye for detail. They should possess excellent problem-solving skills, be inherently analytical, and demonstrate the ability to derive insights from data. Strong interpersonal skills are essential to work well in a team-oriented and remote environment. Additionally, a curious nature to stay updated on the latest digital marketing trends, alongside a proactive approach to learning and developing new strategies, will be crucial for success in this role.