Assistant Manager, Digital Marketing (Paid Social), Dockers - - Remote

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Job Overview

The Assistant Manager, Digital Marketing (Paid Social) at Dockers will play a crucial role in driving the paid social media strategy to enhance brand visibility, engagement, and conversions. This position is critical for optimizing campaigns across various social platforms, leveraging analytics to inform decision-making, and collaborating with cross-functional teams to ensure the alignment of marketing objectives. The ideal candidate will be proactive, analytical, and passionate about digital marketing trends and best practices.

Job Responsibilities

• Develop, implement, and manage paid social media campaigns across platforms such as Facebook, Instagram, and Twitter.
• Conduct thorough analysis and reporting on campaign performance to identify areas for improvement.
• Collaborate with the creative team to generate engaging ad copy and visuals that resonate with target audiences.
• Monitor industry trends, competitor strategies, and audience behavior to enhance campaign effectiveness.
• Manage budget allocation for paid social media campaigns and ensure maximum ROI.
• Utilize A/B testing methodologies to refine ad content and targeting strategies.
• Work closely with the SEO and content teams to ensure cohesive marketing strategies across all digital channels.
• Provide insights and recommendations for ongoing campaign optimization and future strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 3 years experience in digital marketing, specifically focusing on paid social media.
• Strong understanding of social media platforms and their advertising capabilities.
• Proficiency in analytics tools such as Google Analytics, Facebook Ads Manager, and similar platforms.
• Exceptional analytical skills with the ability to interpret data and make strategic recommendations.
• Excellent communication and project management skills.
• A creative mindset with the ability to generate innovative marketing ideas.

Technologies & Tools

The Assistant Manager, Digital Marketing (Paid Social) will be expected to proficiently use various technologies and tools that facilitate effective campaign management and performance tracking. Familiarity with tools such as Facebook Ads Manager, Google AdWords, Hootsuite, and relevant analytics software is essential. Additionally, experience with content management systems and email marketing platforms will be beneficial in executing integrated marketing strategies.

Ideal Candidates

The ideal candidate for this position possesses a combination of creativity and analytical prowess. They should be results-driven, displaying a keen interest in digital marketing trends and consumer behavior. The candidate should also demonstrate strong interpersonal skills, as collaboration with various teams is necessary to achieve marketing goals. A proactive approach to problem-solving, attention to detail, and a genuine passion for the brand and its audience will contribute to their success in this role.