Assistant Manager, Digital Marketing (Paid Social), Dockers - - Remote

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Get It Recruit - Marketing, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Assistant Manager, Digital Marketing (Paid Social) at Dockers will be instrumental in driving our paid social advertising strategy. This position requires a creative and data-driven marketer who can translate brand objectives into effective campaigns across various social media platforms. The individual will collaborate with cross-functional teams to ensure that our paid social initiatives align with overall marketing strategies and contribute to driving brand engagement and revenue growth. The role is remote, offering flexibility while demanding proactive communication and strategic thinking.

Job Responsibilities

• Develop and execute paid social media campaigns to achieve brand objectives and maximize ROI.
• Conduct competitive analysis and audience research to inform campaign strategies and optimize performance.
• Manage budget allocation and performance tracking for paid social initiatives across platforms like Facebook, Instagram, Twitter, and LinkedIn.
• Collaborate with creative teams to produce compelling ad copy and visuals that resonate with target audiences.
• Analyze campaign performance metrics and generate reports to assess effectiveness, providing insights for continuous improvement.
• Stay updated on industry trends, tools, and best practices in paid social advertising.
• Lead A/B testing and experimentation to refine targeting and ad creatives.
• Provide guidance and mentorship to junior team members on strategies and execution.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in digital marketing with a focus on paid social media.
• Strong understanding of social media platforms, advertising options, and audience segmentation.
• Proficient in analytics tools such as Google Analytics, Facebook Ads Manager, and social media insights.
• Exceptional written and verbal communication skills.
• Experience with budgeting and performance analysis in paid advertising campaigns.
• Ability to work effectively in a remote team environment and manage multiple priorities.

Technologies & Tools

The Assistant Manager will utilize various tools and technologies to perform their tasks efficiently. This includes advertising platforms such as Meta Ads Manager, Twitter Ads, and LinkedIn Campaign Manager, alongside analytics tools like Google Analytics and data visualization software. Familiarity with project management tools like Asana or Trello may also be beneficial for tracking campaign progress and teamwork collaboration.

Ideal Candidates

The ideal candidate for this position will be a strategic thinker with a passion for digital marketing and social media. They should possess strong analytical skills to interpret data and derive actionable insights. A proactive and innovative mindset is essential for staying ahead in a competitive landscape. Adaptability to new technologies, as well as the ability to foster team collaborations remotely, will set successful candidates apart. Excellent communication and a commitment to achieving results while maintaining the brand's voice and integrity are key characteristics for thriving in this role.