Assistant Manager, Digital Marketing (Paid Social), Dockers - - Remote | WFH

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Get It Recruit - Marketing, so some details may not match this job. The employer's own page has the real description.

Overview

The Assistant Manager, Digital Marketing (Paid Social) at Dockers is responsible for the development and execution of paid social media strategies to enhance brand visibility and drive customer engagement. The role involves optimizing campaigns across various social media platforms, analyzing performance metrics, and collaborating with cross-functional teams to align marketing efforts with overall business goals. By leveraging data and insights, the assistant manager will contribute significantly to the growth of the Dockers brand in a competitive marketplace.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies that align with overall marketing objectives.
• Manage and optimize campaigns across various social media platforms including Facebook, Instagram, and Twitter.
• Conduct thorough analysis of campaign performances and provide actionable insights to improve ROI.
• Collaborate with content and creative teams to build compelling ad creatives tailored for target audiences.
• Monitor industry trends and competitor activities to identify new opportunities for growth.
• Manage budget allocations for paid social channels and report on expenditures against KPIs.
• Coordinate with analytics teams to produce detailed performance reports and presentations for stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in digital marketing, with a focus on paid social advertising.
• Proven track record of managing successful paid social campaigns across various platforms.
• Strong analytical skills with the ability to interpret data and derive insights.
• Proficiency in social media advertising tools such as Facebook Ads Manager and Google Ads.
• Excellent communication and interpersonal skills to collaborate with diverse teams.
• Knowledge of SEO and SEM principles is a plus.

Technologies & Tools

The Assistant Manager will utilize a variety of digital marketing technologies and tools to enhance campaign efforts. These include social media advertising platforms such as Facebook Ads Manager, Twitter Ads, and LinkedIn Advertising. Additionally, the candidate will work with analytics tools like Google Analytics and marketing automation software to track campaign performance and customer engagement metrics.

Ideal Candidates

Ideal candidates for the Assistant Manager, Digital Marketing (Paid Social) position will possess a proactive mindset and a passion for leveraging digital marketing strategies to drive business success. They should be highly organized, detail-oriented, and comfortable working in a fast-paced environment. Strong interpersonal skills and the ability to cultivate relationships with team members and stakeholders are essential. Candidates should also exhibit a knack for creativity and innovation, demonstrating their ability to think outside the box to enhance campaign effectiveness.