Assistant Manager, Digital Marketing (Paid Social), Dockers - - Remote | WFH

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Overview

The Assistant Manager, Digital Marketing (Paid Social) at Dockers will play a crucial role in overseeing and optimizing paid social media campaigns to drive brand awareness and sales. This position requires a strategic thinker with a profound understanding of digital advertising, who can analyze performance metrics, implement innovative marketing strategies, and collaborate with cross-functional teams to ensure campaign success. The ideal candidate will be responsible for executing multiple digital marketing initiatives while keeping aligned with Dockers' overall branding and organizational objectives.

Job Responsibilities

• Develop, implement, and manage paid social media strategies to drive traffic, engagement, and sales.
• Conduct ongoing analysis of campaign performance to optimize reach and effectiveness.
• Collaborate with creative teams to produce compelling ad content that aligns with brand guidelines.
• Analyze performance metrics and create detailed reports to present insights and recommendations to stakeholders.
• Stay up to date on trends and best practices in social media and digital marketing.
• Manage advertising budgets, ensuring optimal allocation across different platforms.
• Coordinate with analytics teams to ensure accurate targeting and tracking methodologies are employed.
• Nurture relationships with social media influencers and partner organizations to enhance brand visibility.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing, specifically with a focus on paid social media.
• Proficient in using social media advertising platforms such as Facebook Ads Manager, Instagram Ads, and LinkedIn Ads.
• Strong analytical skills with hands-on experience in digital marketing analytics tools (e.g., Google Analytics, Hootsuite, etc.).
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a remote team environment.
• Strong organizational and multitasking abilities.

Technologies & Tools

In this position, candidates will utilize a mix of digital marketing technologies and tools, including but not limited to social media advertising platforms (such as Facebook Ads Manager and Instagram Ads), Google Analytics for tracking and reporting, marketing automation systems, and content management systems (CMS). Familiarity with design software such as Adobe Creative Suite may also be advantageous for collaborating with creative teams.

Ideal Candidates

The ideal candidate for the Assistant Manager, Digital Marketing (Paid Social) position at Dockers is a highly motivated individual with a passion for digital marketing and brand storytelling. They will possess a strong combination of creativity and analytical thinking, enabling them to develop innovative strategies while effectively analyzing data to guide decisions. A collaborator by nature, this person thrives in a remote work environment, values teamwork, and is capable of adapting to evolving market dynamics. Demonstrating a proactive approach along with excellent communication skills, they will effectively articulate ideas and insights to various audiences within the organization.