Assistant Manager, Global Marketing Activation - NA Shopper Activation

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Job Overview

The Assistant Manager, Global Marketing Activation - NA Shopper Activation at Energizer Holdings will play a pivotal role in driving the execution of global marketing initiatives tailored to enhance shopper engagement across North America. The successful candidate will collaborate closely with cross-functional teams to assess market dynamics, define activation strategies, and measure the efficacy of marketing campaigns aimed at optimizing brand exposure and increasing sales in diverse retail environments.

Job Responsibilities

• Develop and implement shopper marketing programs that align with global brand objectives and local market needs.
• Analyze shopper insights and market trends to inform strategic decisions and drive campaign effectiveness.
• Collaborate with internal teams, including sales and product development, to ensure cohesive marketing strategies.
• Manage the execution of promotional activities and evaluate performance against KPIs to maximize return on investment.
• Coordinate with external agencies and vendors to produce high-quality marketing materials that resonate with target audiences.
• Prepare comprehensive reports and presentations to communicate campaign results and future recommendations to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 3-5 years of experience in marketing, with a strong focus on shopper marketing and brand activation.
• Proficiency in data analysis and utilizing insights to drive decision-making and strategy development.
• Exceptional project management skills, with the ability to handle multiple initiatives simultaneously.
• Strong communication and presentation skills, proficient in crafting persuasive narratives for diverse audiences.
• Experience working with cross-functional teams and managing relationships with external partners.

Technologies & Tools

The Assistant Manager will leverage a variety of technologies and tools to execute marketing plans effectively. Proficiency in marketing automation platforms, data analytics tools, and CRM software will be crucial. Familiarity with digital marketing tools and social media management applications will also be advantageous to engage consumers effectively and measure campaign success.

Ideal Candidates

The ideal candidate for this position will possess a strategic mindset and a passion for understanding consumer behavior. They will be results-oriented, possess strong organizational skills, and demonstrate an ability to work collaboratively across diverse teams. A critical thinker who is adept at problem-solving and demonstrates agility in adapting to changing market conditions will excel in this role. Furthermore, an enthusiastic team player who is committed to elevating brand presence and driving sales will be a perfect fit for the Energizer Holdings culture.