Assistant Manager, Global Marketing Activation - NA Shopper Activation

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Written by AI from the job title and company, not by Energizer Holdings, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Assistant Manager, Global Marketing Activation - NA Shopper Activation at Energizer Holdings is responsible for driving shopper marketing strategies that ultimately enhance brand visibility and sales growth in the North American market. The role demands a collaborative approach to work closely with cross-functional teams to execute in-store marketing campaigns, analyze shopper insights, and optimize planograms. The ideal candidate will leverage data-driven strategies to enhance the customer experience and strengthen retailer relationships, aligning initiatives with broader marketing objectives to ensure brand success.

Job Responsibilities

• Develop and execute shopper marketing plans to drive brand awareness and conversion at retail.
• Collaborate with cross-functional teams including Sales, Marketing, and Product Development to align on strategic initiatives.
• Utilize shopper insights and analytics to inform marketing strategies and optimize campaign effectiveness.
• Manage the budget for shopper marketing activities and ensure financial goals are met.
• Coordinate with external agencies and vendors to deliver impactful in-store promotional campaigns.
• Track and report on key performance metrics, adjusting strategies as necessary to achieve desired outcomes.
• Participate in retailer meetings to deliver presentations and support brand initiatives.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in shopper marketing or brand management, preferably in the CPG industry.
• Strong analytical skills with the ability to leverage data for decision-making.
• Proficiency in digital marketing channels and tools.
• Excellent communication and interpersonal skills to foster collaboration across teams.
• Ability to manage multiple projects simultaneously while meeting tight deadlines.

Technologies & Tools

The Assistant Manager, Global Marketing Activation will utilize various technologies and software tools that include marketing automation platforms, customer relationship management (CRM) systems, and data analytics tools. Familiarity with project management software and digital marketing analytics is essential for tracking campaign performance and ensuring successful execution of marketing strategies.

Ideal Candidates

Ideal candidates for this position should possess a proactive and results-oriented mindset, showcasing a passion for shopper marketing and brand development. Strong problem-solving abilities paired with creative thinking will equip them to navigate the complexities of the retail environment effectively. Furthermore, a collaborative spirit, adaptability to changing market conditions, and a drive for continuous improvement are key characteristics that will contribute to their success in this role at Energizer Holdings.