Assistant Manager, Global Marketing Activation - NA Shopper Activation

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Written by AI from the job title and company, not by Energizer Holdings, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Assistant Manager, Global Marketing Activation - NA Shopper Activation at Energizer Holdings is responsible for driving strategic marketing initiatives that enhance brand visibility and consumer engagement across North America. This role involves collaborating with cross-functional teams to execute shopper marketing programs effectively, ensuring alignment with broader marketing strategies. The ideal candidate will leverage their marketing expertise to analyze market trends, develop compelling promotional strategies, and foster relationships with key stakeholders to maximize sales growth and brand impact.

Job Responsibilities

• Develop and implement shopper marketing programs that align with brand objectives and drive consumer engagement in the North American market.
• Collaborate with the sales team to ensure alignment on promotional activities and optimize in-store execution.
• Analyze shopper insights and market trends to identify opportunities for strategic marketing initiatives.
• Manage budgets and resources for shopper marketing campaigns, ensuring effective allocation and tracking of spend.
• Lead cross-functional teams to execute marketing strategies that enhance brand visibility and product availability.
• Measure and report the effectiveness of marketing campaigns, suggesting improvements based on data-driven insights.
• Build and maintain relationships with retailers and key market stakeholders to enhance collaboration and drive sales growth.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Minimum of 3-5 years of experience in shopper marketing, brand management, or related roles within a consumer goods environment.
• Proven track record in managing marketing campaigns and working with cross-functional teams.
• Strong analytical skills with the ability to interpret market data and derive actionable insights.
• Excellent project management skills with the capacity to handle multiple projects simultaneously.
• Exceptional communication and interpersonal skills, with the ability to build relationships effectively.
• Proficient in using marketing software and CRM tools.

Technologies & Tools

The Assistant Manager is expected to utilize various marketing technologies and tools, including Customer Relationship Management (CRM) software, data analytics platforms, digital marketing tools, and content management systems. Familiarity with presentation software and project management tools is also essential to streamline workflow and ensure collaborative project execution.

Ideal Candidates

The ideal candidate for the Assistant Manager position embodies a dynamic and proactive approach to marketing. They are results-oriented, with an ability to think creatively while analyzing data to make informed decisions. Strong leadership qualities, excellent communication skills, and a deep understanding of shopper behavior are critical. Candidates should be adaptable to a fast-paced environment and committed to driving results through collaboration and innovation.