Assistant Manager, Global Marketing Activation - NA Shopper Activation

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Written by AI from the job title and company, not by Energizer Holdings, so some details may not match this job. The employer's own page has the real description.

Overview

The Assistant Manager, Global Marketing Activation - NA Shopper Activation at Energizer Holdings plays a pivotal role in executing marketing strategies and initiatives aimed at enhancing shopper engagement across various channels. This position involves collaborating with cross-functional teams to support product launches, optimize marketing campaigns, and analyze consumer insights to drive sales performance. The successful candidate will leverage their expertise in shopper marketing and brand strategy to create compelling activation programs that resonate with consumers and align with the company's overall objectives.

Job Responsibilities

• Develop and implement shopper marketing activation strategies to support promotional calendars and in-store programs.
• Collaborate with the marketing team to create effective point-of-sale materials that enhance brand visibility and drive shopper engagement.
• Analyze shopper insights and market trends to inform strategic decisions and enhance campaign effectiveness.
• Manage relationships with external vendors and agencies to ensure the delivery of high-quality marketing materials and programs.
• Monitor and evaluate campaign performance metrics and provide actionable recommendations for continuous improvement.
• Assist in managing project timelines, budgets, and resources effectively to ensure successful execution of marketing initiatives.
• Support the team in preparing presentations and reports for internal and external stakeholders.
• Contribute to team brainstorming and ideation sessions to generate innovative marketing solutions.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of experience in marketing, with a focus on shopper activation or brand management.
• Strong analytical skills and the ability to interpret data to draw insights and inform strategies.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Proficiency in digital marketing tools and platforms, as well as Microsoft Office Suite (Excel, PowerPoint, Word).
• Experience managing projects and working within budget constraints.
• Creative thinking and problem-solving abilities to develop innovative marketing solutions.

Technologies & Tools

The Assistant Manager will utilize various technologies and tools to enhance marketing execution and analysis. This includes customer relationship management (CRM) software for data analysis, digital marketing tools for online campaigns, project management software for effective task tracking, and analytics platforms to assess shopper behavior and campaign performance metrics.

Ideal Candidates

The ideal candidate for the Assistant Manager, Global Marketing Activation - NA Shopper Activation role possesses a strong blend of analytical thinking and creativity. They should be results-driven, able to thrive in a fast-paced environment while managing multiple projects simultaneously. A passion for understanding consumer behavior and a proactive approach to problem-solving are essential. Additionally, strong communication skills and the ability to collaborate effectively with diverse teams will contribute to their success in this role.