Assistant Manager Wholesale Digital Marketing

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Written by AI from the job title and company, not by adidas, so some details may not match this job. The employer's own page has the real description.

Overview

The Assistant Manager Wholesale Digital Marketing at adidas plays a critical role in enhancing our brand's visibility and driving sales through effective digital marketing strategies tailored for our wholesale partners. This position requires a blend of analytical skills and creative thinking to develop and implement marketing initiatives that resonate with our target audience. The ideal candidate will collaborate closely with sales teams, external partners, and internal stakeholders to optimize digital campaigns, analyze performance data, and ensure alignment with our overall marketing objectives.

Job Responsibilities

• Assist in the development and execution of digital marketing strategies for the wholesale channel.
• Coordinate with sales teams to create marketing materials that support product launches and promotions.
• Analyze digital marketing performance metrics and provide insights to enhance campaign effectiveness.
• Manage relationships with external marketing partners and vendors to ensure the successful delivery of marketing initiatives.
• Support the creation of digital content, including emails, social media, and website updates, tailored for wholesale customers.
• Conduct market research to identify trends and opportunities for growth in the wholesale market.
• Assist in budget management and monitoring of digital marketing expenditures.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in digital marketing, preferably within the retail or wholesale sector.
• Strong understanding of digital marketing channels, including SEO, PPC, email, and social media.
• Proficient in using analytics tools such as Google Analytics and marketing automation platforms.
• Excellent written and verbal communication skills, with the ability to create compelling content.
• Strong organizational and project management skills to handle multiple campaigns simultaneously.
• Ability to work collaboratively in a team environment and build relationships across departments.

Technologies & Tools

The Assistant Manager Wholesale Digital Marketing utilizes various technologies and tools to effectively execute their responsibilities. Key tools include digital marketing platforms such as Google Ads and social media management software like Hootsuite. Proficiency in analytics tools such as Google Analytics and CRM systems for tracking customer interactions is essential, along with experience in using content management systems (CMS) for managing and optimizing digital content.

Ideal Candidates

The ideal candidate for this position is a proactive and results-oriented individual who thrives in a fast-paced marketing environment. They possess a strong analytical mindset and enjoy working with data to drive decision-making. Additionally, a passion for sports and fitness, combined with a deep understanding of the wholesale landscape, will set candidates apart. Excellent interpersonal skills, the ability to adapt to changing priorities, and a creative approach to problem-solving are crucial qualities for success in this role.