Assistant Marketing Manager, Media Planning

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Written by AI from the job title and company, not by Lowe's Companies, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Assistant Marketing Manager, Media Planning at Lowe's Companies, Inc. plays a pivotal role in supporting the development and execution of marketing strategies that enhance the organization's media presence. This position involves collaborating with cross-functional teams to optimize media campaigns, analyzing performance metrics, and assisting in the coordination of media planning processes. The ideal candidate will demonstrate strong analytical skills, creativity, and a thorough understanding of the retail marketing landscape to effectively drive brand engagement and sales growth.

Job Responsibilities

• Assist in the development and execution of comprehensive media plans aligned with marketing objectives.
• Analyze media performance data to provide insights and recommendations for campaign optimization.
• Collaborate with internal teams and external partners to ensure alignment on media strategies.
• Monitor industry trends and competitor activities to inform media planning initiatives.
• Coordinate the logistics of media buys and ensure all deliverables are met according to schedule.
• Prepare and present reports on media performance and return on investment to senior management.

Qualifications

• Bachelor's degree in Marketing, Business, Communication, or a related field.
• 2-4 years of experience in media planning, marketing, or a related area within the retail sector.
• Strong analytical skills with proficiency in data analysis tools and software.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite, particularly Excel, PowerPoint, and Word.
• Familiarity with digital marketing platforms and media planning tools.

Technologies & Tools

The Assistant Marketing Manager, Media Planning will utilize various technologies and tools essential for data analysis and media planning. This includes advanced proficiency in industry-standard software such as Google Analytics, Tableau for data visualization, and media planning platforms like MediaOcean. Additionally, familiarity with CRM tools and digital marketing software will be crucial in managing and optimizing the marketing initiatives effectively.

Ideal Candidates

The ideal candidate for this role will possess a blend of analytical prowess and creativity, allowing them to develop innovative media strategies while making data-driven decisions. Strong organizational skills and the ability to manage multiple projects simultaneously are essential. A proactive attitude with a collaborative spirit will help foster partnerships across departments, ensuring a cohesive approach to media planning that aligns with the overall marketing goals of Lowe's Companies, Inc.