Associate Channel Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Dexcom, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Channel Marketing Manager at Dexcom will play a crucial role in developing and executing marketing strategies to support the growth and engagement of our partner channels. This position involves collaborating with multiple stakeholders to create impactful marketing campaigns, analyzing performance metrics to improve outreach efforts, and coordinating promotional activities aligned with the company’s overall objectives. The ideal candidate will demonstrate a blend of creativity and analytical skills to enhance our channel presence across various markets.

Job Responsibilities

• Develop and implement channel marketing strategies in collaboration with sales and product teams.
• Conduct market analysis to identify opportunities for growth and competitive advantages within partner channels.
• Create and manage marketing materials, including sales collateral, presentations, and educational assets for channel partners.
• Coordinate promotional activities and events to boost channel partner engagement and product adoption.
• Monitor and analyze marketing performance metrics and KPIs, preparing reports and insights for continuous improvement.
• Work closely with external partners to execute co-branded marketing initiatives and campaigns.
• Support training initiatives for channel partners to ensure comprehensive understanding of products and marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 2 years of experience in channel marketing or related areas, preferably in the healthcare or technology sectors.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Exceptional communication and interpersonal skills to collaborate effectively with cross-functional teams and partners.
• Proficiency in marketing automation and CRM tools.
• Creative problem-solving abilities and a proactive attitude toward challenges.

Technologies & Tools

The Associate Channel Marketing Manager will utilize various technologies and tools to enhance marketing strategies and track performance. Proficiency in marketing automation platforms such as HubSpot or Marketo, CRM software like Salesforce, and data analytics tools (e.g., Google Analytics) will be essential. Familiarity with project management software and digital marketing tools will also support effective campaign execution and collaboration among teams.

Ideal Candidates

The ideal candidates for the Associate Channel Marketing Manager position are those who are not only detail-oriented but also possess a strategic mindset. They should demonstrate enthusiasm for healthcare technology and show a strong commitment to fostering partner relationships. Excellent multitasking abilities and a collaborative spirit are crucial, as the candidate will work closely with various teams to achieve shared goals. A passion for innovation and a strong desire to contribute to the success of Dexcom’s marketing initiatives will further distinguish exceptional candidates.