Associate Copywriter (Contract)

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Job Overview

The Associate Copywriter (Contract) at AllTrails will play a pivotal role in crafting engaging and persuasive content that resonates with our audience. This position requires a creative thinker who can produce high-quality copy across various marketing channels, including social media, email campaigns, and website content. The ideal candidate will collaborate with the marketing team to support AllTrails' mission of inspiring people to explore the great outdoors while maintaining brand voice and consistency in messaging.

Job Responsibilities

• Create compelling copy for digital marketing channels, including websites, social media, and email communications.
• Collaborate with designers and strategists to develop impactful marketing campaigns.
• Contribute to the brainstorming and ideation process for promotional content and initiatives.
• Proofread and edit copy to ensure clarity, consistency, and alignment with brand guidelines.
• Conduct research on target audiences to inform content strategy and create relevant messaging.
• Help maintain a content calendar to ensure timely delivery of copy across platforms.
• Track and analyze performance metrics to assess the effectiveness of copy and make data-driven recommendations.

Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
• 1-2 years of experience in copywriting or content creation, preferably in a marketing or agency environment.
• Strong understanding of digital marketing concepts and SEO best practices.
• Excellent writing, editing, and proofreading skills with keen attention to detail.
• Proficient in Microsoft Office Suite and familiar with digital content management systems.
• Ability to work collaboratively in a fast-paced, team-oriented environment.

Technologies & Tools

The Associate Copywriter will utilize various technologies and tools to enhance the quality of their work, including content management systems (CMS), social media scheduling tools, and analytics platforms to track performance metrics. Familiarity with graphic design software such as Adobe Creative Suite is a plus, enabling better collaboration with design team members.

Ideal Candidates

Ideal candidates for this position will possess a strong passion for outdoor activities and an understanding of the AllTrails community. They will be detail-oriented, adaptable, and open to constructive feedback. Strong communication skills, a proactive mindset, and a commitment to producing high-quality content that aligns with brand values are essential traits that will contribute to success in this role. A creative flair, combined with analytical skills to review campaign performance, will greatly enhance the effectiveness of the Associate Copywriter's contributions.