Associate Copywriter (Freelance)

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Job Overview

The Associate Copywriter (Freelance) at REI is responsible for creating compelling, clear, and persuasive copy that effectively engages our audience and aligns with our brand voice. This role entails working on various marketing and promotional projects, including but not limited to digital content, social media posts, product descriptions, and print materials. The ideal candidate will collaborate with cross-functional teams to ensure that all copy meets strategic objectives, is factually accurate, and resonates with our target demographics while maintaining REI’s dedication to outdoor and environmental stewardship.

Job Responsibilities

• Develop high-quality, engaging copy for various platforms, including online content, social media, and print materials.
• Collaborate with marketing, design, and product teams to understand project goals and target audience needs.
• Edit and proofread copy to ensure accuracy, clarity, and adherence to REI's brand voice and standards.
• Conduct research to support content development and ensure factual accuracy.
• Contribute to brainstorming sessions and provide creative insights for campaigns and content strategies.
• Incorporate feedback from stakeholders and revise copy as needed to align with project objectives.

Qualifications

• Bachelor’s degree in English, Communications, Marketing, or a related field.
• 1-2 years of experience in copywriting or content creation, preferably in a freelance or agency setting.
• Strong portfolio showcasing a range of writing styles and project types.
• Excellent written and verbal communication skills with a keen eye for detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Familiarity with digital marketing principles, SEO, and content strategy.

Technologies & Tools

In this position, the Associate Copywriter will utilize various technologies and tools, including but not limited to content management systems (CMS) such as WordPress, collaborative tools like Google Workspace, project management software like Asana or Trello, and design tools including Adobe Creative Suite. Familiarity with analytics platforms for tracking content performance may also be necessary to refine copy based on performance metrics.

Ideal Candidates

The ideal candidate for the Associate Copywriter position exemplifies a passion for outdoor activities and environmental sustainability, which aligns with REI's core values. They should possess a strong creative flair, exceptional storytelling abilities, and a collaborative spirit. A proactive approach to problem-solving and adaptability to changing project requirements are essential characteristics. Candidates should also be open to feedback, demonstrating a willingness to evolve and enhance their craft while contributing meaningfully to REI's mission of promoting a life spent outdoors.