Associate Creative Director, Performance Marketing

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Written by AI from the job title and company, not by Upstart, so some details may not match this job. The employer's own page has the real description.

Overview

The Associate Creative Director, Performance Marketing at Upstart plays a pivotal role in leading creative strategies and campaigns that enhance the effectiveness of performance marketing initiatives. Collaborating closely with cross-functional teams, the successful candidate will be responsible for leveraging data-driven insights to inspire innovative creative solutions, ensuring alignment with Upstart's overall brand objectives and marketing strategies. This position requires a dynamic individual with a strong creative vision and a proven track record in digital marketing and advertising, dedicated to driving both brand awareness and measurable results.

Job Responsibilities

• Lead the creative direction for performance marketing campaigns across various channels, including digital, social media, and email marketing.
• Collaborate with marketing strategists and data analysts to develop and optimize creative content that meets performance goals.
• Manage a team of designers and copywriters, providing constructive feedback to elevate the quality of creative outputs.
• Analyze campaign performance data to inform and iterate on creative strategies and execution.
• Ensure consistency of brand messaging and visual identity across all platforms and campaigns.
• Stay abreast of industry trends, competitive landscapes, and emerging digital marketing tactics to inform creative development.
• Foster a collaborative team environment that encourages innovative thinking and creative risk-taking.

Qualifications

• Bachelor's degree in Marketing, Advertising, Graphic Design, or a related field.
• Minimum of 5 years of experience in a creative role within performance marketing, with at least 2 years in a leadership capacity.
• Proficiency in creative software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Strong, data-informed portfolio showcasing successful performance marketing campaigns.
• Excellent leadership, communication, and interpersonal skills.
• Ability to think strategically while also being hands-on in the creative process.
• Familiarity with A/B testing and optimization techniques in creative roles.

Technologies & Tools

The Associate Creative Director will utilize various technologies and tools to enhance the creative process and campaign effectiveness. Key tools may include marketing automation platforms, data analytics software, Adobe Creative Suite, project management tools such as Asana or Trello, and A/B testing software. Proficiency in these platforms is critical for developing engaging content that meets the strategic goals of performance marketing initiatives.

Ideal Candidates

Ideal candidates for the Associate Creative Director position possess a blend of creativity and analytical thinking, allowing them to develop compelling campaigns that are also grounded in performance metrics. They exhibit exceptional leadership qualities, fostering teamwork and collaboration among creative professionals. A passion for digital marketing trends, coupled with the ability to translate data insights into innovative solutions, is essential. The right individual will be proactive, adaptable, and have a strong sense of ownership over their projects, driving both personal and team success at Upstart.