Associate Director, Digital Marketing- Irvine, CA / New York / Remote

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Allergan Aesthetics, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Director of Digital Marketing at Allergan Aesthetics will be responsible for developing and implementing comprehensive digital marketing strategies that enhance the brand presence and drive customer engagement. This role requires a strategic thinker with a strong analytical mindset, capable of leveraging various digital channels to achieve business goals. The Associate Director will collaborate closely with cross-functional teams, manage digital marketing campaigns, and oversee the execution of projects from conception to execution while ensuring alignment with the overall marketing strategy.

Job Responsibilities

• Develop and execute integrated digital marketing strategies to enhance brand visibility and engagement.
• Manage and optimize paid media campaigns across various digital platforms, including social media, search engines, and display networks.
• Oversee the production of digital content, ensuring it aligns with brand messaging and meets audience needs.
• Analyze performance metrics to evaluate effectiveness of digital initiatives and refine strategies accordingly.
• Collaborate with marketing, sales, and product teams to drive product launches and promotional campaigns through digital channels.
• Lead and mentor a team of digital marketing professionals, fostering a collaborative and results-oriented environment.
• Stay updated on industry trends and emerging technologies to maintain a competitive edge for the brand.
• Manage the digital marketing budget, ensuring optimal allocation of resources and ROI.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in digital marketing, with a focus on the healthcare or beauty industry preferred.
• Proven experience in managing successful digital campaigns and high-level knowledge of digital marketing tools.
• Strong understanding of SEO, PPC, social media, email marketing, and content marketing strategies.
• Excellent analytical skills, with a data-driven approach to decision making.
• Outstanding communication and leadership abilities, with experience managing cross-functional teams.
• Proficiency in marketing analytics platforms and CRM tools, such as Google Analytics and Salesforce.

Technologies & Tools

The Associate Director of Digital Marketing will employ a variety of technologies and tools to effectively execute digital marketing initiatives. These include digital advertising platforms such as Google Ads and social media advertising tools, content management systems (CMS), email marketing software such as HubSpot, and analytical tools like Google Analytics and Tableau for performance tracking and optimizing marketing strategies.

Ideal Candidates

The ideal candidates for this position will be innovative, data-driven individuals who thrive in a fast-paced, dynamic environment. They should possess strong leadership qualities, with the ability to inspire and cultivate a high-performing team. Excellent communication skills, both written and verbal, are essential for conveying complex information clearly to various stakeholders. Furthermore, candidates should demonstrate a passion for digital marketing and a commitment to continuously learning and adapting to industry advancements.