Associate Director, Marketing Copywriter

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Written by AI from the job title and company, not by myGwork - LGBTQ+ Business Community, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Director, Marketing Copywriter at myGwork will play a pivotal role in shaping the voice and messaging of our brand within the LGBTQ+ business community. This position entails leading a team of copywriters to develop engaging and compelling content that resonates with our diverse audience. The Associate Director will collaborate closely with marketing, design, and strategy teams to ensure that all written materials align with our brand values and objectives, driving successful campaigns and enhancing our market presence.

Job Responsibilities

• Develop and oversee the execution of creative copy for marketing campaigns, digital platforms, and print materials.
• Lead and mentor a team of copywriters, providing feedback and fostering growth in their skill sets.
• Collaborate with cross-functional teams, including design and marketing strategists, to create cohesive messaging.
• Conduct market research to understand audience needs and preferences, informing content strategies.
• Ensure that all copywriting meets established brand guidelines and is free of errors and inconsistencies.
• Measure and analyze the effectiveness of various copy formats and make recommendations for improvement.
• Stay up-to-date with industry trends and best practices in copywriting and marketing.

Qualifications

• Bachelor's degree in Marketing, Communications, English, or a related field.
• 5+ years of experience in copywriting, preferably in a leadership role.
• Proven track record of developing and implementing successful marketing campaigns.
• Strong understanding of digital marketing, SEO, and content strategy.
• Excellent written and verbal communication skills, with an emphasis on creative messaging.
• Ability to collaborate effectively with diverse teams and stakeholders.
• Experience in the LGBTQ+ community or related advocacy efforts is highly desirable.

Technologies & Tools

The Associate Director will utilize a variety of technologies and tools, including but not limited to content management systems (CMS), social media management platforms, email marketing software, and analytics tools. Familiarity with design software such as Adobe Creative Suite and strong proficiency in collaborative tools like Slack or Microsoft Teams will enhance workflow efficiency and creative collaboration.

Ideal Candidates

The ideal candidate for this position is a creative thinker with a passion for storytelling and a deep commitment to diversity and inclusion. They should possess strong leadership abilities, coupled with excellent communication and interpersonal skills. A proactive individual who embraces feedback and seeks continuous improvement will thrive in this role. Furthermore, an understanding of the unique challenges and opportunities within the LGBTQ+ community will ensure the candidate can effectively advocate for and connect with our audience.