Associate Director, Marketing Copywriter

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by myGwork - LGBTQ+ Business Community, so some details may not match this job. The employer's own page has the real description.

Overview

The Associate Director, Marketing Copywriter at myGwork - LGBTQ+ Business Community, plays a vital role in crafting compelling and strategic messaging that reflects the organization's mission and strengthens its brand. In this position, you will lead a team of copywriters and collaborate closely with various departments to develop creative content that resonates with our audience and supports our marketing initiatives. The ideal candidate will possess a deep understanding of the LGBTQ+ community and leverage their expertise to produce high-quality written materials that drive engagement and build relationships.

Job Responsibilities

• Lead the development and execution of marketing copy for various channels including web, email, social media, and print.
• Collaborate with cross-functional teams to create cohesive marketing strategies that align with organizational goals.
• Manage and mentor a team of copywriters, providing guidance, feedback, and professional development opportunities.
• Conduct research and gather insights to inform content strategy and ensure relevance and accuracy.
• Maintain consistency in brand voice and messaging across all marketing materials.
• Analyze the effectiveness of copy and make data-driven recommendations for improvement.
• Stay updated on industry trends, LGBTQ+ issues, and best practices in marketing communications.

Qualifications

• Bachelor’s degree in Marketing, Communications, English, or a related field.
• Minimum of 5 years of experience in marketing copywriting, with at least 2 years in a leadership role.
• Proven ability to produce clear and engaging copy that adheres to brand guidelines.
• Strong understanding of the LGBTQ+ community and issues affecting its members.
• Excellent leadership skills, with a track record of managing creative teams effectively.
• Exceptional writing, editing, and proofreading skills.
• Proficiency in digital marketing tools and platforms.

Technologies & Tools

The Associate Director, Marketing Copywriter will utilize various technologies and tools to create and manage content effectively. This includes content management systems (CMS), email marketing platforms (such as Mailchimp or HubSpot), social media management tools (such as Hootsuite or Buffer), and graphic design software (such as Adobe Creative Suite). Familiarity with analytics tools (like Google Analytics) to track the performance of campaigns will also be beneficial.

Ideal Candidates

The ideal candidate for this position should possess strong creative and analytical thinking skills, along with a passion for writing and advocacy for the LGBTQ+ community. They should be adaptable, able to work in a fast-paced environment and thrive in team settings while also possessing strong independent decision-making capabilities. Excellent communication skills, an innovative mindset, and a commitment to diversity and inclusivity are essential traits that will support the mission of myGwork as a leading LGBTQ+ business community.