Associate Director of Performance Marketing

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Written by AI from the job title and company, not by Good Moose, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Director of Performance Marketing at Good Moose will play a pivotal role in shaping and executing our digital marketing strategy to drive customer acquisition and retention. This position requires a deep understanding of various marketing channels, data analytics, and a collaborative approach to leadership. The successful candidate will be responsible for developing and implementing effective marketing campaigns, leading a team of marketing professionals, and analyzing performance metrics to continuously optimize marketing efforts.

Job Responsibilities

• Develop and lead integrated performance marketing strategies across multiple channels including SEM, social media, email, and display advertising.
• Monitor, analyze, and report on campaign performance using advanced analytics tools to inform decision-making and optimize performance.
• Manage budgets to maximize ROI across all digital marketing initiatives, ensuring efficient allocation of resources.
• Collaborate with the creative team to ensure that all marketing materials align with brand objectives and messaging.
• Drive the testing and implementation of new marketing channels and technologies to expand Good Moose's reach and effectiveness.
• Lead, mentor, and develop a high-performance marketing team, promoting a culture of continuous improvement and innovation.
• Stay abreast of industry trends and competitor activities to ensure the company remains competitive in the digital landscape.

Qualifications

• BA/BS degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of experience in performance marketing, with at least 2 years in a leadership role.
• Proficiency in digital marketing tools, analytics platforms (e.g., Google Analytics, Adobe Analytics), and advertising technologies (e.g., Google Ads, Facebook Ads).
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent communication and interpersonal skills, with a proven ability to collaborate across departments.
• Experience with A/B testing and other optimization techniques is highly desirable.

Technologies & Tools

The Associate Director of Performance Marketing will utilize a variety of technologies and tools to perform their role effectively. Key tools include Google Analytics for data analysis and insights, Google Ads and Facebook Ads for campaign management, CRM software for customer engagement tracking, and marketing automation platforms to streamline marketing processes. Familiarity with A/B testing platforms and SEO tools is also advantageous to ensure campaigns are optimized for performance.

Ideal Candidates

Ideal candidates for the Associate Director of Performance Marketing position at Good Moose will possess a blend of strategic thinking and tactical implementation skills. They should be data-driven, with a passion for performance marketing and a strong focus on results. The candidate should demonstrate a collaborative spirit, able to inspire and lead a team while fostering innovative ideas. A proactive attitude towards problem-solving and a keen sense for digital marketing trends will make a candidate stand out in this role.