Associate Manager, Channel and Shopper Marketing

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Written by AI from the job title and company, not by Pernod Ricard, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Manager, Channel and Shopper Marketing at Pernod Ricard will play a pivotal role in driving brand growth by developing effective marketing strategies that resonate with consumers and align with the company's objectives. This position will entail collaborating closely with cross-functional teams to enhance channel performance and engage shoppers at key touchpoints. The successful candidate will be tasked with analyzing market trends, executing tactical marketing plans, and optimizing the shopper journey across various platforms to ensure maximum impact and return on investment.

Job Responsibilities

• Develop and implement channel marketing strategies that align with brand goals.
• Collaborate with sales and trade marketing teams to devise promotional plans and effective merchandising solutions.
• Analyze consumer and market data to identify trends and inform strategic decisions.
• Manage budgets effectively to optimize marketing spend and achieve desired outcomes.
• Coordinate with external vendors and agencies to execute campaigns and marketing initiatives.
• Monitor and evaluate the effectiveness of marketing activities, providing recommendations for continuous improvement.
• Foster strong relationships with key stakeholders, including retailers, distributors, and internal teams.
• Conduct regular market visits to gather insights and feedback to refine marketing strategies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of experience in channel marketing or brand management within the consumer goods sector.
• Proven ability to analyze complex data and translate findings into actionable marketing strategies.
• Strong project management skills with a track record of executing campaigns on time and within budget.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
• Proficiency in marketing analytics tools and data-driven decision making.

Technologies & Tools

The Associate Manager will utilize a variety of technologies and tools including marketing automation platforms, customer relationship management (CRM) systems, business intelligence software, and data visualization tools. Familiarity with digital marketing tools and analytics resources will also be essential for tracking campaign performance and consumer engagement metrics.

Ideal Candidates

The ideal candidate for the Associate Manager, Channel and Shopper Marketing position will possess strong analytical skills, enabling them to derive insights from data and apply them to strategic decisions. They should demonstrate creativity in problem-solving and a passion for the beverage industry. Effective communicators who are adaptable and collaborative by nature will thrive in this role, as will those who are results-oriented and committed to driving brand success. A proactive mindset and the ability to work in a fast-paced environment are essential.