Associate Manager, Digital Content & Marketing

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Job Overview

The Associate Manager, Digital Content & Marketing at Hyatt plays a pivotal role in enhancing the company's online presence and driving brand loyalty through effective digital marketing strategies. This position involves producing and managing engaging content for various digital platforms, analyzing consumer insights, and coordinating marketing campaigns to reach targeted audiences. The Associate Manager will work closely with cross-functional teams to ensure alignment with Hyatt’s brand strategy and business objectives, ultimately elevating the guest experience and supporting revenue growth.

Job Responsibilities

• Develop and manage digital content strategies that align with Hyatt's marketing goals.
• Create and oversee the production of high-quality, engaging content for various digital platforms, including websites, blogs, and social media.
• Coordinate and execute digital marketing campaigns, including email marketing, pay-per-click (PPC), and social media advertising.
• Analyze digital marketing performance and customer engagement metrics to optimize future campaigns.
• Collaborate with the design and development teams to ensure content is user-friendly and visually appealing.
• Stay updated on industry trends and best practices to continually improve Hyatt’s digital marketing efforts.
• Manage relationships with external vendors and agencies to enhance digital marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3-5 years of experience in digital marketing or content management.
• Proficient in digital marketing tools and platforms, including Google Analytics, SEO, and social media management tools.
• Strong written and verbal communication skills, with a keen eye for detail.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proven track record of managing multiple projects and meeting deadlines.

Technologies & Tools

The Associate Manager will be required to utilize various technologies and tools to perform their duties effectively. This includes content management systems (CMS) such as WordPress, digital analytics tools like Google Analytics, as well as social media platforms such as Facebook, Instagram, and LinkedIn. Familiarity with marketing automation tools such as HubSpot or Mailchimp, along with design software (like Adobe Creative Suite), will be advantageous in creating compelling digital content.

Ideal Candidates

Ideal candidates for the Associate Manager, Digital Content & Marketing position should possess a blend of creativity and analytical thinking, allowing them to craft compelling content while also interpreting data to make informed marketing decisions. They should demonstrate strong organizational skills and the ability to juggle multiple projects in a dynamic environment. A passion for the hospitality industry, coupled with an eagerness to stay abreast of digital marketing trends, will contribute to their success in driving engagement and brand loyalty for Hyatt.