Associate Manager, East Area Omnichannel Activation

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Job Overview

The Associate Manager, East Area Omnichannel Activation at Mondelēz International plays a pivotal role in driving and executing omnichannel strategies across the East Area. This individual will collaborate with multiple internal teams and external partners to enhance brand presence and engagement across all channels, ensuring a cohesive customer experience. The Associate Manager will analyze channel performance, develop strategic marketing initiatives, and implement best practices to optimize overall channel effectiveness in alignment with corporate objectives.

Job Responsibilities

• Develop and execute omnichannel marketing strategies tailored to the East Area's customer segments.
• Collaborate with sales and marketing teams to ensure alignment in channel-specific initiatives.
• Analyze sales data and market insights to inform strategic decisions and optimize channel performance.
• Manage the execution of promotional activities and campaigns across various platforms to enhance brand visibility.
• Monitor KPIs and operational metrics, providing regular reports and insights to stakeholders.
• Oversee budget allocation and effectiveness of marketing spend across channels.
• Lead cross-functional teams in the execution of new product launches and promotions.
• Build and maintain relationships with external partners, including retailers and agencies, to strengthen brand presence.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field. An MBA is a plus.
• Minimum of 3-5 years of experience in marketing, sales, or brand management, preferably within the consumer goods sector.
• Proven track record in developing and executing successful omnichannel strategies.
• Strong analytical skills with the ability to interpret data and drive insights into strategy.
• Excellent communication and interpersonal skills with the ability to collaborate effectively across teams.
• Proficiency in marketing automation platforms and analytics tools.
• Strong leadership skills with experience in managing cross-functional teams.

Technologies & Tools

The Associate Manager will utilize various technologies and tools including, but not limited to, CRM systems, digital marketing platforms, data analytics software, and project management tools. Familiarity with social media management tools and marketing automation software is essential to effectively coordinate and track omnichannel marketing initiatives.

Ideal Candidates

The ideal candidate for the Associate Manager, East Area Omnichannel Activation role possesses a strategic mindset and a passion for innovation within the fast-paced consumer goods industry. They should demonstrate strong leadership qualities, the ability to work collaboratively with diverse teams, and an unwavering commitment to achieving results. Candidates should also possess exceptional problem-solving skills, a proactive approach to overcoming challenges, and a continuous drive for learning and improvement in omnichannel marketing practices.