Associate Manager, Integrated Marketing (12 Month Contract)- REMOTE

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Job Overview

The Associate Manager, Integrated Marketing at High Liner Foods will play a vital role in shaping, executing, and optimizing our marketing strategies across multiple channels. This position will be responsible for facilitating cross-functional collaboration to ensure the brand message is consistent, effective, and aligns with the overall business objectives. The incumbent will also manage project timelines, deliver key insights based on market analysis, and drive initiatives to enhance the company's market presence, while working closely with sales and product development teams.

Job Responsibilities

• Develop and implement integrated marketing campaigns that align with brand strategy and business objectives.
• Collaborate with cross-functional teams including Sales, Product Development, and Creative to ensure alignment on marketing initiatives.
• Analyze market trends and consumer insights to guide strategic decision-making and enhance marketing effectiveness.
• Manage project timelines and budgets, ensuring completion of all marketing initiatives on schedule and within financial constraints.
• Oversee the creation of marketing materials, ensuring all content adheres to brand guidelines and quality standards.
• Monitor and report on campaign performance, utilizing analytics to provide actionable insights for future optimization.
• Assist in the development of digital marketing strategies, engaging effectively with target audiences across various platforms.
• Support in managing relationships with external vendors and agencies to facilitate marketing execution.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3 years of experience working in integrated marketing or brand management.
• Proficient in digital marketing platforms, social media management, and SEO/SEM strategies.
• Strong analytical skills with a demonstrated ability to interpret data and generate insights.
• Exceptional written and verbal communication skills, with an emphasis on clarity and engagement.
• Experience in project management with a keen attention to detail.
• Ability to work collaboratively in a team environment while also being self-motivated.

Technologies & Tools

The Associate Manager will utilize a variety of technologies and tools to streamline marketing processes and optimize campaign performance. Key software includes customer relationship management (CRM) systems, marketing automation tools, analytics platforms (such as Google Analytics), content management systems (CMS), and social media management software. Familiarity with graphic design tools may also be beneficial for producing marketing materials.

Ideal Candidates

The ideal candidate for the Associate Manager, Integrated Marketing position will possess a blend of creativity and analytical thinking, allowing them to craft impactful marketing strategies while making data-driven decisions. They are detail-oriented and organized, enabling them to manage multiple projects concurrently while ensuring quality and consistency. Strong interpersonal skills are essential for collaborating with diverse teams, and a passion for marketing and brand development will drive their commitment to achieving High Liner Foods' goals.