Associate Manager, Media and Digital Planning

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Written by AI from the job title and company, not by Energizer Holdings, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Manager, Media and Digital Planning at Energizer Holdings plays a pivotal role in shaping and executing the media strategy, ensuring alignment with brand objectives and business goals. This position involves analyzing market trends, developing digital marketing campaigns, and collaborating with cross-functional teams to optimize media expenditures. The Associate Manager will leverage data-driven insights to enhance brand visibility and customer engagement across various digital platforms, fostering a digital-first approach that enhances the overall marketing effectiveness of Energizer Holdings.

Job Responsibilities

• Develop and execute comprehensive media and digital planning strategies that align with brand initiatives.
• Analyze market data and trends to drive insightful media recommendations and optimizations.
• Collaborate with internal teams and external partners to coordinate campaign timelines and deliverables.
• Manage and optimize campaign budgets, ensuring effective allocation to maximize return on investment.
• Utilize analytics tools to track performance metrics and report on campaign effectiveness.
• Stay abreast of new digital marketing technologies and trends to inform planning and strategy.
• Provide leadership and mentorship to junior team members to enhance their skills and knowledge.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master’s degree is a plus.
• A minimum of 3-5 years of experience in media planning, digital marketing, or related roles.
• Proficiency in media planning tools and platforms such as Google Ads, Facebook Ads Manager, and programmatic advertising tools.
• Strong analytical skills with experience in data interpretation and reporting.
• Excellent communication and presentation skills, with the ability to influence stakeholders at various levels.
• Detail-oriented and capacity to manage multiple projects simultaneously under tight deadlines.

Technologies & Tools

The Associate Manager will be proficient in using various digital marketing technologies and tools to implement and analyze campaigns effectively. Key tools include Google Analytics for performance tracking, marketing automation platforms for campaign execution, and Excel for data analysis. Familiarity with social media management tools and customer relationship management (CRM) software will also be beneficial, ensuring a comprehensive approach to digital marketing integration.

Ideal Candidates

Ideal candidates for the Associate Manager, Media and Digital Planning position will exhibit strong strategic thinking and problem-solving capabilities. They should possess a passion for digital marketing and a proactive mindset that thrives in a dynamic environment. Effective collaborators and communicators who can work cross-functionally will stand out, as will those who show a willingness to adapt and learn in an ever-evolving industry. A results-driven attitude with an aptitude for analytics and a focus on continuous improvement will be essential for success in this role.