Associate Manager, Off Premise Channel Marketing

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Written by AI from the job title and company, not by Deutsch Family Wine & Spirits, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Associate Manager, Off Premise Channel Marketing at Deutsch Family Wine & Spirits will play a crucial role in driving the marketing strategies that enhance brand visibility and sales within off-premise retail environments. This position requires a proactive approach to collaborate with cross-functional teams and external partners, ensuring the execution of marketing campaigns that align with the company's objectives. The ideal candidate will analyze market trends, develop promotional materials, and support the overall marketing strategy to bolster brand performance in off-premise channels.

Job Responsibilities

• Develop and implement comprehensive marketing strategies tailored for off-premise channels to maximize brand awareness and product sales.
• Collaborate with sales teams to identify opportunities for promotions and marketing initiatives that drive consumer engagement.
• Manage the execution of marketing programs, ensuring alignment with budgetary constraints and brand guidelines.
• Analyze market data and consumer insights to inform decision-making and optimize marketing strategies.
• Coordinate with external agencies and vendors to produce marketing collateral and promotional materials.
• Facilitate training sessions for internal teams on marketing initiatives and product offerings.
• Monitor competitive activity and market trends to adjust marketing strategies accordingly.
• Prepare performance reports and presentations to communicate the effectiveness of marketing initiatives to stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 3-5 years of experience in marketing, preferably within the consumer goods or beverage industry.
• Proven experience in developing and executing successful marketing strategies for off-premise channels.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent project management skills and the ability to manage multiple tasks simultaneously.
• Outstanding verbal and written communication skills.
• Proficient in Microsoft Office Suite; familiarity with marketing software and tools is a plus.

Technologies & Tools

The Associate Manager, Off Premise Channel Marketing will utilize a range of technologies and tools, including marketing automation platforms, CRM software, data analytics tools for market research, and project management applications. Familiarity with digital marketing channels and social media platforms will also be beneficial in executing campaigns effectively.

Ideal Candidates

The ideal candidate for this role will possess a strategic mindset and a hands-on approach to marketing initiatives. They should be adaptable, results-driven, and possess a strong understanding of consumer behavior within off-premise environments. Excellent interpersonal skills and collaboration capabilities are essential, along with a passion for the beverage industry and a commitment to excellence in brand promotion.