Associate Manager, Omnichannel Activation Kroger & Albertsons

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Position Overview

As the Associate Manager of Omnichannel Activation for Kroger & Albertsons at Mondelēz International, you will play a crucial role in driving the execution of strategic omnichannel initiatives designed to enhance customer engagement and optimize sales performance. This position demands a keen understanding of the dynamics between physical and digital platforms within the grocery sector, allowing you to craft innovative marketing campaigns and collaborative approaches that resonate with diverse consumer segments across both retailers. You will work closely with cross-functional teams to ensure that brand objectives are met while delivering measurable results through integrated marketing and promotional strategies.

Job Responsibilities

• Develop and implement omnichannel marketing strategies tailored to Kroger and Albertsons that align with overall brand goals.
• Analyze market trends and consumer behaviors to identify opportunities for growth within the omnichannel space.
• Collaborate with sales, marketing, and digital teams to ensure cohesive messaging across all consumer touchpoints.
• Manage the execution of promotional events and campaigns, ensuring alignment with retail objectives and timelines.
• Track and measure the performance of omnichannel initiatives, providing insights and recommendations for future improvements.
• Serve as the main point of contact for internal and external stakeholders regarding omnichannel activities.
• Coordinate with brand teams to ensure the effective placement of promotional materials and inventory across all channels.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of experience in marketing or brand management, preferably in retail or consumer goods.
• Strong analytical skills with a proven ability to interpret data and market insights.
• Excellent communication and interpersonal skills, with the ability to work effectively in cross-functional teams.
• Experience in managing omnichannel marketing campaigns from conception to execution.
• Proficiency in digital marketing tools and platforms, along with a comfort level in leveraging technology for campaign success.

Technologies & Tools

The Associate Manager will utilize various technologies and tools to facilitate campaign management and analysis, including CRM systems, marketing automation software, and analytics platforms. Familiarity with retail-specific digital solutions such as POS systems and inventory management tools is also crucial. Proficiency in software such as Microsoft Office Suite, Google Analytics, and social media management platforms will aid in the execution and tracking of omnichannel strategies.

Ideal Candidates

The ideal candidate will possess a proactive and adaptable mindset, showing a commitment to collaboration and innovation in all marketing efforts. Characteristics such as attention to detail, creative problem-solving skills, and a deep understanding of consumer trends and behaviors will be vital for success in this role. A passion for the consumer goods industry and a desire to stay informed about emerging marketing techniques will also stand out as desirable traits for prospective applicants.