Associate Manager, Omnichannel Activation, West

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Position Overview

The Associate Manager, Omnichannel Activation at Mondelēz International is responsible for driving the development and execution of integrated marketing strategies that enhance customer engagement and strengthen brand presence across all channels. This role focuses on collaborating with cross-functional teams to optimize the customer journey, ensuring seamless experiences and maximum reach within the West region. The ideal candidate will exhibit strong analytical skills alongside creative thinking to adapt and innovate in an evolving marketplace.

Job Responsibilities

• Develop and implement omnichannel activation plans that align with corporate strategies and regional objectives.
• Collaborate with marketing, sales, and digital teams to execute integrated campaigns across various platforms.
• Analyze consumer insights and retail trends to inform strategy and tactics.
• Manage budgets and track the performance of omnichannel initiatives to ensure effectiveness and ROI.
• Coordinate with external partners and vendors to facilitate promotional activations and events.
• Monitor and report on campaign performance, adapting strategies as necessary to maximize results.
• Train and mentor junior team members to foster a culture of performance and continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in marketing, preferably within a consumer goods or retail environment.
• Proven track record in planning and executing successful marketing campaigns across multiple channels.
• Strong analytical skills with the ability to derive actionable insights from data.
• Excellent interpersonal and communication skills, capable of working collaboratively across teams.
• Familiarity with digital marketing platforms and analytics tools.
• Ability to thrive in a fast-paced, dynamic environment.

Technologies & Tools

The Associate Manager, Omnichannel Activation will utilize a range of technologies and tools, including but not limited to customer relationship management (CRM) systems, digital marketing platforms such as Google Analytics and social media tools, project management software, and data analysis tools to evaluate campaign performance and optimize strategies.

Ideal Candidates

The ideal candidate for this position will possess a combination of strategic vision and execution capability, along with a passion for consumer engagement. They will be proactive, innovative, and adaptable, thriving in a collaborative environment. Strong time management skills and attention to detail are essential, as is a willingness to learn and grow within the organization as market demands evolve.