Associate Manager, Omnichannel Activation, West

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Job Overview

The Associate Manager, Omnichannel Activation, West at Mondelēz International is responsible for driving the execution of effective marketing strategies across various channels. This role requires a strategic thinker who will collaborate with cross-functional teams to enhance customer engagement, drive sales growth, and strengthen the brand's market presence. The ideal candidate will be instrumental in leveraging data insights to optimize omnichannel efforts, ensuring alignment with the company's overall goals and performance metrics.

Job Responsibilities

• Develop and implement omnichannel marketing plans that align with business objectives and market needs.
• Coordinate with internal teams and external partners to execute promotional campaigns across multiple retail platforms.
• Analyze performance metrics to assess the effectiveness of omnichannel strategies and make data-driven recommendations for optimization.
• Manage budgets for omnichannel programs, ensuring efficient allocation of resources to maximize return on investment.
• Cultivate strong relationships with retail partners and key stakeholders to facilitate collaboration and drive joint business initiatives.
• Monitor industry trends and competitor activities to identify new opportunities for market penetration.
• Lead and mentor junior team members, fostering a collaborative work environment focused on achieving collective objectives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• 3-5 years of experience in marketing, sales, or a related field, preferably within the consumer goods or retail sector.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication and interpersonal skills, capable of building effective relationships across various business units.
• Proficiency in marketing tools and software, including CRM and analytics platforms.
• Demonstrated ability to work in a fast-paced environment and manage multiple priorities.

Technologies & Tools

The Associate Manager, Omnichannel Activation, West will utilize various technologies and tools to enhance workflow and drive results. The role involves the use of customer relationship management (CRM) software, marketing automation platforms, and analytics tools such as Google Analytics and Tableau. Familiarity with social media advertising platforms and digital marketing software is also essential for effectively engaging target audiences.

Ideal Candidates

The ideal candidate for this position is a proactive and results-oriented professional who possesses a deep understanding of omnichannel marketing. They should be innovative, adaptable, and able to think strategically while maintaining a focus on execution. Strong leadership skills, attention to detail, and a passion for the food and beverage industry will further contribute to their effectiveness in driving the success of Mondelēz International's omnichannel initiatives.