Associate Manager, Omnichannel Activation, West

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Job Overview

The Associate Manager, Omnichannel Activation at Mondelēz International is accountable for executing strategic omnichannel initiatives that drive brand growth and consumer engagement across various platforms. This role demands close collaboration with cross-functional teams to optimize marketing effectiveness and enhance customer experience. The successful candidate will be instrumental in analyzing market trends, developing actionable plans, and overseeing the implementation of omnichannel strategies that align with the company's overall vision and objectives.

Job Responsibilities

• Develop and implement localized omnichannel activation plans in alignment with national strategies.
• Analyze performance metrics and consumer insights to refine marketing campaigns and drive improved ROI.
• Collaborate with sales, marketing, and digital teams to ensure a cohesive approach toward customer engagement.
• Manage budgets for omnichannel initiatives and ensure responsible allocation of resources.
• Lead the development of promotional materials and assets for various channels.
• Monitor industry trends and competitor activities to inform strategic adjustments.
• Coordinate with external partners, agencies, and stakeholders to enhance execution quality.
• Train and mentor junior team members to foster a high-performance culture within the team.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 3 years of experience in marketing, preferably with a focus on omnichannel or digital activation.
• Proven track record of managing consumer-facing marketing campaigns.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent communication and interpersonal skills to effectively collaborate across teams.
• Proficiency in project management and a strong understanding of marketing technologies.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Associate Manager will primarily utilize various marketing automation tools, customer relationship management (CRM) software, data analytics platforms, and project management applications. Familiarity with digital marketing tools like Google Analytics, social media management software, and email marketing systems will be essential for analyzing performance and optimizing campaigns effectively.

Ideal Candidates

Ideal candidates for the Associate Manager, Omnichannel Activation position are innovative thinkers with a passion for consumer marketing and a keen eye for detail. They possess strong leadership qualities and adaptability to navigate changes in a dynamic environment. A successful candidate will demonstrate a collaborative spirit and a commitment to delivering results through comprehensive strategy execution. They should showcase an eagerness to learn and the ability to inspire cross-functional teams towards achieving common goals.