Associate Manager, Omnichannel Activation, West

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Overview

The Associate Manager, Omnichannel Activation at Mondelēz International will play a pivotal role in driving consumer engagement across multiple platforms by orchestrating innovative marketing campaigns and sales strategies. This position requires a proactive individual who can effectively analyze market trends, collaborate with cross-functional teams, and implement seamless omnichannel programs that enhance brand visibility and revenue growth. The successful candidate will contribute to the strategic positioning of our products while ensuring alignment with overall business objectives.

Job Responsibilities

• Develop and execute omnichannel marketing strategies that align with brand objectives.
• Collaborate with sales teams to ensure effective execution of promotional campaigns across all channels.
• Analyze performance metrics and consumer insights to optimize marketing efforts and drive sales growth.
• Manage relationships with marketing agencies and other external partners to enhance campaign effectiveness.
• Work closely with supply chain and logistics to ensure product availability in line with campaign launches.
• Participate in annual planning processes and contribute to the development of the marketing budget.
• Monitor competitive activities and market trends to identify opportunities for growth.
• Facilitate regular updates and presentations to stakeholders regarding project status and performance results.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of experience in marketing, brand management, or sales activation.
• Proven experience in developing and executing marketing strategies in an omnichannel environment.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills to work effectively with cross-functional teams.
• Proficiency in digital marketing tools and platforms.
• Ability to manage multiple projects concurrently in a fast-paced environment.

Technologies & Tools

The Associate Manager will utilize a range of technologies and tools including customer relationship management (CRM) software, data analytics platforms, digital marketing tools, and project management software to enhance marketing initiatives and streamline operations. Familiarity with platforms such as Google Analytics, Adobe Creative Suite, and social media management tools is essential to implement effective campaigns.

Ideal Candidates

The ideal candidate for this position will possess a blend of creativity and analytical acumen, with a passion for marketing and consumer engagement. They will be detail-oriented, able to think strategically while executing tactically, and demonstrate exceptional leadership qualities. A collaborative mindset, strong problem-solving skills, and the ability to adapt quickly to changing market dynamics are crucial for success in this role. The candidate should also embody Mondelēz International's commitment to innovation and customer-centricity in all their endeavors.