Associate Manager, Omnichannel Activation, West

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Job Overview

The Associate Manager, Omnichannel Activation at Mondelēz International plays a pivotal role in driving brand engagement through integrated marketing strategies across multiple channels. This position involves collaboration with various teams to ensure the alignment of brand messaging, the implementation of omnichannel initiatives, and the execution of promotional activities that enhance product visibility and sales. The Associate Manager will utilize data-driven insights to optimize channel performance, foster consumer relationships, and contribute to the overall marketing goals of the organization.

Job Responsibilities

• Develop and implement omnichannel marketing strategies that align with overall brand objectives.
• Collaborate with cross-functional teams including sales, brand management, and digital marketing to create integrated promotional plans.
• Analyze sales and market data to identify trends and optimize channel performance.
• Manage budgets for omnichannel initiatives and ensure efficient allocation of resources.
• Oversee the execution of marketing campaigns across various platforms, ensuring consistency in messaging and branding.
• Monitor and report on campaign performance, providing insights and recommendations for improvement.
• Develop strong relationships with retailers and partners to enhance brand visibility and drive sales.
• Coordinate with external agencies to ensure quality and timely execution of promotional materials.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 3 years of experience in brand management or marketing, preferably within the consumer goods or food industry.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication and interpersonal skills, with a proven ability to work collaboratively in a team environment.
• Proficient in project management and ability to handle multiple priorities simultaneously.
• Experience in digital marketing strategies and tools is a plus.

Technologies & Tools

The Associate Manager will frequently utilize a range of technologies and tools, including customer relationship management (CRM) software, data analytics platforms, project management tools, and Microsoft Office Suite for effective communication and reporting. Familiarity with digital marketing tools such as social media management platforms and email marketing software is also advantageous.

Ideal Candidates

Ideal candidates for this position exhibit a strong blend of creativity and analytical thinking. They possess a results-driven mindset with the ability to execute strategies while adapting to a fast-paced environment. A passion for consumer goods, coupled with strong leadership qualities and effective collaboration skills, positions them as key contributors to the success of the omnichannel marketing efforts at Mondelēz International.