Associate Manager, Omnichannel Activation, West

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Written by AI from the job title and company, not by Mondelēz International, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Manager, Omnichannel Activation at Mondelēz International will play a critical role in driving the strategic development and implementation of omnichannel marketing initiatives across the West region. This position requires a keen understanding of consumer behavior, combined with strong analytical skills, to develop impactful marketing campaigns that leverage multi-channel strategies. The successful candidate will collaborate closely with cross-functional teams to ensure effective execution and alignment with overall business objectives, contributing to the growth and visibility of our diverse product portfolio in the market.

Job Responsibilities

• Develop and execute omnichannel marketing plans and campaigns to enhance product visibility and sales.
• Collaborate with sales and marketing teams to ensure alignment of marketing strategies across all channels.
• Analyze market trends and consumer insights to inform strategic marketing decisions.
• Manage relationships with external agencies and partners to deliver high-quality marketing materials and initiatives.
• Track and report on campaign performance, providing insights for continuous improvement.
• Coordinate with supply chain and logistics to ensure timely execution of promotions and campaigns.
• Support budget management through forecasting, tracking, and analysis of spending related to marketing activities.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 3-5 years of experience in marketing or brand management, preferably within the consumer goods sector.
• Strong knowledge of omnichannel marketing tactics and consumer insights.
• Proven ability to analyze complex data and derive actionable insights.
• Excellent communication and interpersonal skills, with an ability to collaborate effectively across teams.
• Strong project management skills and the capability to manage multiple projects simultaneously.
• Proficiency in marketing analytics tools and software (e.g., Google Analytics, CRM systems).

Technologies & Tools

This position requires familiarity with various marketing technologies and tools, including but not limited to Customer Relationship Management (CRM) software, marketing automation platforms, data analytics tools such as Google Analytics, and social media management tools. Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) is essential for preparing reports and presentations.

Ideal Candidates

The ideal candidate for the Associate Manager, Omnichannel Activation position will exhibit a strong strategic mindset with creativity to innovate within the omnichannel space. A results-oriented individual, they should demonstrate a passion for consumer insights and market trends. Effective communication, adaptability, and collaboration skills are essential, as the role requires working with various stakeholders. Furthermore, a genuine interest in the food and beverage industry, combined with a drive to exceed business objectives, will set the most successful candidates apart.