Associate Manager, Omnichannel Activation, West

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Written by AI from the job title and company, not by Mondelēz International, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Manager, Omnichannel Activation at Mondelēz International will play a pivotal role in executing and optimizing the company's marketing strategy across various channels. This position requires a dynamic individual who can manage the integration of different retail environments, ensuring a unified brand experience and maximized consumer engagement. The Associate Manager will work collaboratively with cross-functional teams to develop and implement omnichannel strategies that drive sales growth and enhance brand presence in the market.

Job Responsibilities

• Develop and implement omnichannel marketing strategies to enhance customer engagement across various platforms.
• Analyze market trends and consumer insights to inform activation strategies and optimize performance.
• Collaborate with internal teams, including sales, marketing, and supply chain, to ensure alignment on execution plans.
• Manage the execution of promotional campaigns, ensuring timely rollout and effectiveness in achieving business objectives.
• Monitor key performance indicators and provide regular reports on campaign success and areas for improvement.
• Work with external agencies to coordinate and execute multimedia marketing efforts.
• Build and maintain strong relationships with key retail partners to maximize brand visibility and sales opportunities.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in marketing, with a focus on retail or omnichannel activation.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication and interpersonal skills to effectively collaborate across teams.
• Proficiency in marketing automation tools and digital analytics platforms.
• Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines.
• Knowledge of consumer packaged goods (CPG) industry trends and best practices is preferred.

Technologies & Tools

The Associate Manager, Omnichannel Activation will utilize various technologies and tools to execute strategies effectively. Proficiency in customer relationship management (CRM) software, digital marketing analytics platforms (such as Google Analytics), and project management tools is essential. Experience with marketing automation software and e-commerce platforms will also be crucial in driving sales and engagement efforts across the omnichannel landscape.

Ideal Candidates

Ideal candidates for the Associate Manager, Omnichannel Activation position will possess a blend of creative and analytical skills, enabling them to develop and execute innovative marketing strategies. They will demonstrate strong leadership qualities, with the ability to inspire and motivate cross-functional teams. A proactive approach to problem-solving, along with adaptability in a rapidly changing environment, will be key traits. Additionally, candidates should showcase a passion for consumer engagement and a commitment to delivering exceptional brand experiences.