Associate Manager, Paid Social

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Written by AI from the job title and company, not by Thrive Market, so some details may not match this job. The employer's own page has the real description.

Overview

The Associate Manager, Paid Social at Thrive Market will play a pivotal role in shaping and executing the paid social strategies that drive brand awareness and customer acquisition. This position requires a combination of creativity and analytical skills, enabling the candidate to optimize campaigns, manage budgets, and collaborate closely with cross-functional teams. The ideal candidate will ensure that Thrive Market’s messaging resonates with our target audience while employing data-driven insights to enhance performance across various platforms.

Job Responsibilities

• Develop, implement, and manage paid social media campaigns across various platforms, including Facebook, Instagram, and Pinterest.
• Monitor and analyze campaign performance metrics, adjusting strategies as necessary to optimize results.
• Collaborate with the creative team to produce compelling ad content that aligns with brand voice and objectives.
• Conduct A/B testing to identify and refine high-performing advertisements.
• Manage advertising budgets and perform regular tracking to ensure cost-effective spending.
• Stay up to date with industry trends and best practices to ensure that the company remains competitive in the social media marketing landscape.
• Report on campaign performance to stakeholders, providing actionable recommendations for future strategies.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience managing paid social media campaigns, preferably in a retail or eCommerce environment.
• Strong understanding of social media advertising platforms and tools, including Facebook Ads Manager and analytics software.
• Proficient in data analysis, with the ability to interpret metrics and derive actionable insights.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Associate Manager, Paid Social will utilize a variety of technologies and tools to effectively manage campaigns and analyze performance metrics. This includes social media management platforms, such as Hootsuite or Sprout Social; analytics tools like Google Analytics; and advertisement platforms including Facebook Ads Manager and Pinterest Ads Manager. Familiarity with project management software, such as Asana or Trello, may also be beneficial for tracking campaign milestones and cross-collaboration.

Ideal Candidates

Successful candidates for the Associate Manager, Paid Social position will be results-driven and possess a proactive mindset, alongside a strong analytical foundation. They should demonstrate exceptional organizational skills to effectively balance multiple projects while maintaining attention to detail. A passion for social media and an understanding of eCommerce trends will enable the candidate to produce innovative campaigns that resonate with the target audience. Above all, ideal candidates will exhibit a strong commitment to Thrive Market’s mission of making healthy living accessible for everyone.