Associate Manager, Retail Media

Associate Manager, Retail Media

Parsippany, NJ | Hybrid – 3 Days in Office

NO relocation assistance available

Walmart Connect experience required | Agency and in-house retail media candidates welcome

Our client is a newly established, growing consumer products company with a portfolio of well-known household and home care brands. The organization is building an agile, entrepreneurial business with a strong focus on innovation, consumer engagement, and profitable growth.

They are looking for an Associate Manager, Retail Media to help lead retail media strategy and investment across key retail partners, with a particular focus on Walmart and Target.

This is a great opportunity for a retail media professional who enjoys the strategic side of the business—not just campaign execution—and wants to influence investment decisions, shape media plans, and drive measurable business results.

What You'll Do

• Develop and lead Walmart and Target retail media strategies and investment plans across a portfolio of consumer brands.
• Partner with internal Digital Activation teams and external agency partners to guide campaign strategy, execution, and optimization.
• Help manage budgets and make investment recommendations based on business priorities and performance.
• Translate consumer, audience, and campaign insights into actionable strategies.
• Guide measurement and test-and-learn initiatives to improve retail media effectiveness.
• Partner with Walmart Connect, Roundel, Brand, Sales, and eCommerce teams to develop integrated retail media plans.
• Monitor retail media trends, platform innovations, and best practices to identify new opportunities.
• Evaluate performance using key metrics such as ROAS, sales lift, traffic, conversion, and new-to-brand.

What We're Looking For

• Experience working at an agency or in-house in retail media strategy, planning, and execution.
• Hands-on experience with Walmart Connect is required.
• Experience with Target Roundel is a plus, but not required.
• Experience managing retail media budgets and developing data-driven investment recommendations.
• Strong understanding of retail media KPIs, including ROAS, sales lift, conversion, and new-to-brand metrics.
• Strong analytical skills and the ability to turn performance data into meaningful business recommendations.
• Familiarity with retail media platforms and tools such as Pacvue.
• eCommerce marketing experience; CPG experience is a plus.
• Strong communication skills and the ability to work across multiple teams and stakeholders.
• Bachelor's degree preferred in Marketing, Advertising, Communications, or a related field.

Why Consider This Opportunity?

• Work across a portfolio of established household and home care brands.
• Have a voice in retail media strategy and investment decisions.
• Join a newly formed, entrepreneurial organization where people have ownership and visibility.
• Partner with experienced teams across Brand, Sales, eCommerce, and Media.
• Help shape retail media strategy and capabilities as the business continues to grow.