Associate Manager, Social Media (12-month Contract) - Remote US

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Position Overview

The Associate Manager, Social Media at High Liner Foods is responsible for developing and executing innovative social media strategies that engage our audience and enhance our brand presence across various platforms. This role involves collaborating with cross-functional teams, analyzing performance metrics, and implementing campaigns that resonate with our target market. As part of our dynamic team, you will play a critical role in promoting our products, increasing customer loyalty, and driving brand awareness in a highly competitive environment.

Job Responsibilities

• Develop and implement comprehensive social media strategies aligned with marketing goals.
• Monitor, create, and curate content for various social media platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Engage with online communities, responding to comments and messages in a timely manner to foster positive interactions.
• Analyze and report on social media performance metrics to evaluate campaign effectiveness and recommend improvements.
• Manage social media advertising campaigns, including budgeting, targeting, and ad creative development.
• Collaborate with internal teams, including marketing and sales, to integrate social media efforts with broader business initiatives.
• Stay updated with the latest social media trends, technologies, and best practices to maximize engagement.
• Assist in influencer marketing initiatives and partnerships to expand reach and visibility.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2-4 years of experience in social media management or digital marketing.
• Strong understanding of social media platforms, analytics tools, and marketing principles.
• Excellent verbal and written communication skills with a focus on brand voice.
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
• Experience in developing paid social media campaigns is preferred.
• Ability to work independently and collaboratively in a remote setting.
• Detail-oriented with strong organizational and project management skills.

Technologies & Tools

The Associate Manager, Social Media will utilize a variety of technologies and tools to effectively manage social media activities. Key tools include social media management platforms such as Hootsuite or Sprout Social for scheduling and monitoring posts, Google Analytics for tracking website performance and social media traffic, and content creation tools like Canva for developing engaging visual content. Familiarity with email marketing software and customer relationship management (CRM) systems is also beneficial.

Ideal Candidates

The ideal candidate for the Associate Manager, Social Media position will embody creativity, analytical thinking, and a genuine passion for social media. A strong collaborator, they will work effectively in a remote environment, demonstrating adaptability and initiative. Successful candidates will have a proactive approach to problem-solving, an eagerness to learn and explore innovative strategies, and the ability to build relationships within diverse teams. An understanding of consumer behavior and the food industry will be advantageous in this role.