B2B Channel Marketing Manager

About this kind of role

What a B2B Channel Marketing Manager usually does. The employer's own details are in the listing.

Typically does: This role focuses on developing and executing marketing programs to support partners and drive sales through indirect channels. Responsibilities include creating marketing materials, managing co-marketing campaigns, and analyzing channel performance. They often work closely with sales teams and channel partners to ensure alignment and maximize impact. The manager will also be responsible for identifying new channel opportunities and optimizing existing programs.

Tools and skills: Proficiency in marketing automation platforms, CRM software, Microsoft Office Suite, and strong analytical skills are generally required.

Good fit for: Individuals with a strong understanding of marketing principles and a passion for building relationships with partners often thrive in this role.