B2B Content Marketing Manager [74822]

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Written by AI from the job title and company, not by Onward Search, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a B2B Content Marketing Manager at Onward Search, you will play a pivotal role in developing and executing strategic content initiatives that enhance brand visibility, drive engagement, and generate leads. This position requires a creative and analytical individual who can produce high-quality, targeted content across multiple platforms. You will collaborate closely with cross-functional teams, utilize data to inform decision-making, and oversee the content calendar, ensuring alignment with overarching marketing goals.

Job Responsibilities

• Develop and implement comprehensive content marketing strategies for B2B initiatives.
• Create, edit, and manage a variety of content types, including blog posts, whitepapers, case studies, and webinars.
• Utilize SEO best practices to improve organic search visibility and drive web traffic.
• Collaborate with sales and product teams to generate content that resonates with target audiences and addresses clients' needs.
• Analyze content performance metrics and make data-driven recommendations for improvements.
• Manage editorial calendar, ensuring timely publication of content.
• Stay current with industry trends and emerging content formats to keep strategies fresh and relevant.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 5 years of experience in B2B content marketing or related roles.
• Proven track record of creating engaging and effective marketing content.
• Strong understanding of SEO principles and content optimization techniques.
• Experience with marketing automation tools and CRM software.
• Exceptional writing, editing, and communication skills.
• Ability to analyze data and derive actionable insights for content improvement.

Technologies & Tools

The B2B Content Marketing Manager will utilize a variety of technologies and tools to streamline workflow and enhance content quality. This includes content management systems (CMS) such as WordPress, analytics tools like Google Analytics, SEO research tools such as SEMrush or Ahrefs, marketing automation software like HubSpot, and email marketing platforms. Familiarity with social media management tools and design software (e.g., Adobe Creative Suite) is also beneficial.

Ideal Candidates

The ideal candidate for this role is a proactive and strategic thinker with a passion for content marketing. They should possess strong organizational skills, demonstrating the ability to manage multiple projects simultaneously while meeting deadlines. A collaborative mindset and excellent communication skills are essential for working effectively across teams. Additionally, a genuine interest in understanding client needs and industry trends will help guide content creation that delivers value and drives results.