B2B Event Marketing Manager

Strategic Events Manager, Campaigns / B2B Event Marketing Manager

Location: Remote

Reports to: Director, Strategic Events

About the Role: Client is looking for a Strategic Events Manager, Campaigns to own end-to-end campaign planning for Strategic Events. This person will be the connective tissue between Client’s flagship event moments our annual user conference, quarterly virtual summits, and Tier 1 third-party tradeshows and the demand generation engine that drives registrations, pipeline, and brand awareness around them.

You understand how events work: how to plan them, promote them, and drive attendance. You're well versed in setting registration targets, building the multi-channel plan to hit it, and ensuring the cross-functional team is accountable. You bring structure to ambiguity building repeatable playbooks rather than reinventing the promo plan for every event while still finding creative, out-of-the-box ways to build hype internally and externally.

Scope of Events (Subject to change)

Client-Hosted Events

• Client Forward: Client’s annual in-person & virtual user conference
• Virtual Summits: 4-6 per yearly, held quarterly. Range in size from 5k 20k+ registrants

Third-Party Events (sample list) RSAC, Black Hat, CrowdStrike Fal.Con, Microsoft Ignite, AWS re:Invent

Key Responsibilities

In partnership with the Strategic Events Manager, own end-to-end campaign planning and delivery to bring Client’s Strategic Events to market, including but not limited to:

• Own and manage the demand generation strategy, planning, and execution for strategic events
• Build and maintain a repeatable promotional playbook for Client-hosted and third-party events, so every event launches from a proven framework rather than a blank page. Including post-event follow-up plans, lead routing, etc.
• Partner with key stakeholders across Web, Digital, Field Marketing, MOPs, and Inside Sales to set registration targets and develop the plans needed to achieve them.
• Own and maintain the GTM promo calendar for each event, soliciting input from key cross-functional stakeholders and ensuring on-time execution.
• Own and run weekly promo sync calls, keeping cross-functional partners aligned and accountable to the plan.
• Operate with a test-and-learn mindset; consistently measure, report on, and iterate on promo performance across channels and events.

Skills & Qualifications

• 5+ years of Marketing demand generation experience, including demand generation or integrated campaign management at a B2B company.
• Events background: Strong understanding of how events work, with hands-on experience planning, promoting, and executing them from hosted conferences to major third-party tradeshows.
• Master project manager with immaculate attention to detail and the ability to run multiple concurrent event promo cycles.
• Highly creative strategist as much as an execution powerhouse able to bring fresh, out-of-the-box ideas to both internal hype-building and external promotion.
• Strong analytical skills with a focus on registration, pipeline, and ROI metrics.
• Excellent written and verbal communication skills; able to present plans and results to stakeholders and executives.
• Standout cross-functional collaborator, with the relationship-building skills to align Web, Digital, Field, Sales, and Marketing Operations around a shared plan.

Tools & Systems

• Google Suite
• Tableau
• Salesforce
• Asana
• Outreach
• Event Platforms (Goldcast, Swoogo, Cvent, etc.)

Interview Process Highlights

Candidates should be prepared to:

• Event Promotions Plan: Put together a sample demand gen/promotional plan for Client Forward, our annual user conference. How would you leverage Paid Digital, Email, Web, and Sales teams over a 16-week promo window to hit the below registration target? What systems would you put in place with Marketing Operations to support it? What out-of-the-box ideas would you bring for both internal hype and external promotion?
• Virtual Experience: 10,000+ registrants to attend the live stream
• In-Person Experience: 2,000+ in-person attendees (primarily customers & prospects)