B2B Marketing Senior Manager

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Written by AI from the job title and company, not by Fandom, so some details may not match this job. The employer's own page has the real description.

Overview

Fandom is seeking a highly skilled B2B Marketing Senior Manager to spearhead our marketing initiatives aimed at business partnerships and client engagement. In this role, you will be responsible for developing and executing comprehensive marketing strategies that drive awareness, adoption, and loyalty among our B2B customers. Your leadership will guide a team of marketing professionals as we leverage data-driven insights to enhance our brand while collaborating with cross-functional teams to deliver impactful campaigns and reach revenue targets.

Job Responsibilities

• Develop and implement innovative B2B marketing strategies that align with overall business objectives.
• Lead a team of marketing professionals, providing mentorship and direction to enhance team performance and growth.
• Analyze market trends and customer insights to inform marketing initiatives and product offerings.
• Collaborate with sales teams to develop account-based marketing strategies aimed at driving lead generation and conversion rates.
• Manage marketing budgets effectively, ensuring the maximization of ROI across campaigns and initiatives.
• Oversee the creation of compelling marketing materials, including presentations, case studies, and digital content.
• Measure and report on the performance of marketing campaigns, adjusting strategies as necessary for optimal results.
• Foster strong relationships with key industry partners, stakeholders, and clients to enhance brand perception and market reach.

Qualifications

• A Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
• Minimum of 7 years of experience in B2B marketing, with a focus on digital marketing strategies and campaigns.
• Proven leadership experience in managing and developing high-performing marketing teams.
• Strong analytical skills with the ability to interpret data and translate results into actionable strategies.
• Excellent written and verbal communication skills, with a strong ability to engage and influence stakeholders at all levels.
• Demonstrated experience in account-based marketing and customer relationship management.
• Proficiency in marketing automation and CRM platforms, along with familiarity in SEO, PPC, and content marketing.

Technologies & Tools

The B2B Marketing Senior Manager will utilize a variety of technologies and tools in their role. This includes marketing automation systems such as HubSpot or Marketo for campaign management, CRM software such as Salesforce for lead tracking and management, and analytics tools like Google Analytics for data assessments. Familiarity with graphic design software, such as Adobe Creative Suite, is advantageous for the creation of marketing materials.

Ideal Candidates

Ideal candidates for the B2B Marketing Senior Manager role at Fandom possess a strategic mindset paired with a strong creative flair. They demonstrate adaptability in fast-paced environments, are proactive problem solvers, and display an unwavering commitment to achieving outstanding results. Successful applicants must be passionate about B2B marketing and have the ability to build lasting relationships with clients and partners. A collaborative spirit and enthusiasm for innovation are essential, ensuring that the marketing team thrives while exceeding company goals.